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Television commercial (30 seconds) promoting Sainsbury’s The Magazine.

The advert shows features in this month’s magazine including Nigel Slater’s simple recipe; recipes for tightening belts “financially and literally”; menu for a Bonfire supper; and Delia Smith’s new ‘How to cook’ series. Described as “Britain’s best selling food magazine – fresh every month”. Ends with the caption “Sainsbury’s. Fresh Food, Fresh Ideas”.

Background music “Jelly’s Blues” by Keith Nichols. There are two versions - one with a female voiceover and one with a male voiceover.