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"Busy Bakers" television commercial

Ref. No: SA/MARK/ADV/1/1/4/3/3
Date: 1997
Level: File
Extent: 1 file
Access: Open

Television commercial (30 seconds) about freshness and choice of Sainsbury's bread, baked by bakers who "now bake all day". Shows examples of different breads and clips of bakers and a store exterior at the start and end of a day. Seems to be voiced by Ian McShane. "Fresh Food, Fresh Ideas." slogan appears onscreen at end.

The advert was filmed at Sainsbury's Longwater store in Norwich on 2 and 3 June 1997, and at York Way Studios, London on 4 and 5 June 1997.

"Busy Bakers" television commercial

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