Beers, wines, spirits and cigarettes point of sale advertising material

Comprises Point of Sale advertising material for beers, wines, spirits and cigarettes; examples featured include shelf labels, barker cards, posters, and banners (displayed vertically).

Advertisements refer to: special offers (e.g. Multibuys, 'Buy any 6 bottles of wine save 5% and get a free wine carrier', "VAT Free" selected lines, and Beer Bonanza), competitions, and advertising for special occasions such as national sporting events, Christmas, Mother's Day, St. Patricks Day, and The Millennium.

Some signage features logos for the Wine Magazine International Wine Challenge "Supemarket Wine Merchant of the Year" Award (1994/5 and 1995/6), Sainsbury's Vintage [Wine] Selection, Sainsbury's wine selection of the month, 'Wines and Foods from Spain' and the "Buon Giorno Italia" Italian Wine Fair.

Some examples feature the slogans "Sainsbury's. Where good food costs less", "Sainsbury's. Everyone's favourite ingredient", "Sainsbury's. Everyone's favourite Christmas ingredient", "Sainsbury's. Making life taste better", "There's Always Something New at Sainsbury's", "Sainsbury's. Everyone's favourite Wine Merchant", and "Sainsbury's. Where good wine costs less".

Products advertised include:

Beers:
Sainsbury's Indiana Gold, Irish Stout,
Stella Artois, Wrexham Lager, Spitfire Bottled Conditioned Ale, Whitbread Special Selection Pack (Boddingtons Draught, Stella Artois & Heineken),

Ciders:
Sainsbury's Ciders of Distinction Range (with logo), 'Sainsbury's Cider Celebration' sign,
Pick 'n' Mix 25cl bottles (Strongbow/Woodpecker/Scrumpy Jack), Old Hereford Cider,

Wine ranges:
Sainsbury's Quality Wines from Italy, Australian Wines, The Sainsbury's Rhone Selection, Sainsbury's Wine Selection,

White wine:
Sainsbury's Baden Dry, Chardonnay Delle Tre Venezie Vino da Tavola, Tupungato Chenin Chardonnay, Retsina, Chilean Chardonnay Semillon, Bereich Bingen, Chardonnay Alto-Adige, White Burgundy Chardonnay, Wiltinger Scharzberg Kabinett 1985, Californian Chardonnay, Chilean Sauvignon Blanc, Chardonnay delle Tre Venezie, Orvieto Classico Secco, Bulgarian Slaviantzi Country White, Australian White,
Chardonnay Vin de Pays d'Oc; Chateau Slaviantzi Oak Fermented Chardonnay, 1994; Chardonnay 1994, Vin de Pays d'Oc, Cave de la Cessane; Geoff Merrill Chardonnay 1990, McLaren Vale (Jancis Robinson's Wine Selection); Klusserather St. Michael, Riesling Spatlese 1983; Collavini Pinot Grigio,

Sparkling wines:
Sainsbury's Liebfraumilch, Sainsbury's Prosecco quality sparkling wine, Sainsbury's Cava Methode Champenoise,
Angas Brut NV,

Champagne:
Sainsbury's Champagne Extra Dry, Vintage Champagne 1982 Brut,
Moet & Chandon Brut Imperial, Veuve Clicquot Brut, Bollinger Special Cuvee Brut, Champagne Pol Roger Vintage Brut,

Red wine:
Sainsbury's Bergerac Rouge, Copertino Riserva 1992, Beaujolais Nouveau 1995, Chianti, Vin de Pays des Coteaux des Baronnies, Mendoza Carbenet Sauvignon Malbec, Jumilla, Valpolicella Classico, Sangria, Rousse Country Red,
Cabernet Sauvignon, Gamay Vin de Pays des Coteaux des Baronnies, River Route Pinot Noir; Santa Caroline Merlot Reserva, 1993 Maipe Valley Chile; Beaujolais Chiroubles,

Fortified wines:
Medium Dry Montilla,

Unidentified wines:
Clos St Georges Graves Superieures 1985, Chateau Barreyres Haut Medoc 1983 or 1985, Moselle, Chateau Tertre du Moulin, Entre-Deux-Mers;

Whiskies:
Sainsbury's Single Malt Reserves (e.g. Highland, Islay, Island and Speyside), Irish Single Malt Whiskey, Royal Elgin Single Highland Malt Aged 21 years,
Classic Malts Selection (Glenkinchie, Lagavulin, Oban, Cragganmore, Talisker, Dalwhinnie), Bell's 8 year old Whisky,

Cream liqueurs:
O'Gradys Cream Liqueur, Cadbury's Cream Liq,

Brandy:
Sainsbury's Calvados du Pays d'Auge V.S.O.P.

Gins:
Sainsbury's Dry London Gin, Beefeater Gin, Gordon's & Tonic (can), Gordon's and Schweppes, Gordon's Sorbet ("The Spirit of Summer"),

Other spirits and liquers:
Sainsbury's Creme de Cassis, Creme de Mure, and Creme de Framboise,
Sainsbury's Spirits for Cooking: French Brandy, Dark Rum, A.O.C. Calvados (brandy),
Smirnoff,
Cointreau,
Pimm's (including recipe);

Alcopops:
Sainsbury's Piranha Alcoholic Lemonade;

Cigarettes:
Silk Cut King Size, Agio Fine Fleur, Red Label Senoritas, Superkings/Superkings Low Tar.