Beers, wines, spirits and cigarettes point of sale advertising material
Advertisements refer to: special offers (e.g. Multibuys, 'Buy any 6 bottles of wine save 5% and get a free wine...
- Ref. No: SA/MARK/ADV/2/1/2
- Format: Printed Material
- Date: [1970s-2000s]
- Level: File
- Extent: 145 items
- Access: Open
"Children and Young Persons Act" notice regarding the sale of tobacco products
[1970s-1980s]SA/MARK/ADV/2/1/2/1
"Licensing Act 1964" notice regarding the sale of alcohol before 8.30 am
[1970s-1980s]SA/MARK/ADV/2/1/2/2
"Sainsbury's Vin du Midi, £1.18" barker card (shelf edge label)
[Jun 1976]Includes "French Week at Sainsbury's" slogan and logo of Food From France (see 'JS Journal' Jul 1976, p.5 for more details on the French Week promotion which ran from 22-26 June 1976)
SA/MARK/ADV/2/1/2/3
"Discount '78: Whitbread Light Ale, 55p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/2/4
"Discount '78: Double Century, £1.48" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/2/5
"Discount '78: Sainsbury's Spanish Sherries, £1.39" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/2/6
"Discount '78: Sainsbury's Pale Ale, 53p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/2/7
"Discount '78: Minervois V.D.Q.S. Domaine de Bafrancou French Red Wine, £1.05" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/2/8
"Discount '78: Sainsbury's Italian Vermouth Rosso, £1.55" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/2/9
"Discount '78: Sainsbury's Italian Vermouth Bianco, £1.55" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/2/10
"Introductory Offer: Sainsbury's Bereich Bingen, £1.98" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/2/11
"March Selection: Sainsbury's Wiltinger Scharzberg, £2.75" barker card (shelf edge label)
[c. 1986]Includes Sainsbury's Vintage Selection logo
SA/MARK/ADV/2/1/2/12
"June Selection: Chateau Barreyres, £4.45" barker card (shelf edge label)
[c. 1986]Includes Sainsbury's Vintage Selection logo
SA/MARK/ADV/2/1/2/13
"October Selection: Collavini Pinot Grigio, £3.75" barker card (shelf edge label)
[1980s]Includes Sainsbury's Vintage Selection logo
SA/MARK/ADV/2/1/2/14
"Sainsbury's October Choice: Klüsserather St. Michael, £2.65" barker card (shelf edge label)
[c. 1984]SA/MARK/ADV/2/1/2/15
"Sainsbury's Chardonnay Alto-Adige, £2.95" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/2/16
"Sainsbury's Californian Chardonnay, £3.45" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/2/17
"Sainsbury's White Burgundy Chardonnay, £3.75" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/2/18
"Special Offer: Sainsbury's Cava, £3.49" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/2/19
"Don’t forget to use the 50p voucher in your leaflet" barker card (shelf edge label)
[c. 1984]SA/MARK/ADV/2/1/2/20
"new: Sainsbury's Vintage Champagne, £9.95" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/2/21
"June Choice: Sainsbury's Wiltinger Scharzberg, £2.75" barker card (shelf edge label)
[c. 1986]SA/MARK/ADV/2/1/2/22
"Special Offer: Sainsbury's Moselle, £3.79" barker card (shelf edge label)
[1980s-1990s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/2/23
"John Player Superkings/Superkings Low Tar, £1.34" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/2/24
"new: Agio Fine Fleur Red Label Senoritas, £4.69" barker card (shelf edge label)
[1980s-1990s]Labelled on back "R&D[?]"
SA/MARK/ADV/2/1/2/25
"Sainsbury's discover something dry in Venice. [Sainsbury's Prosecco], £3.65" barker card (shelf edge label)
[c. 1988]Includes "Good food costs less at Sainsbury's." slogan. See also SA/MARK/ADV/1/1/1/1/5/2/88
SA/MARK/ADV/2/1/2/26
"Can Sainsbury's tempt you with a different kind of brandy? Sainsbury's Calvados, £9.95" barker card (shelf edge label)
[c. Oct 1988]The launch of an own-brand Calvados is reported in 'JS Journal' Oct 1988, p.28
SA/MARK/ADV/2/1/2/27
"Special Offer: Sainsbury's Sangria, £1.75" barker card (shelf edge label)
[c. 1989-1990s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/2/28
"Sainsbury's Crème de Cassis, Crème de Mûre, Crème de Framboise, £3.69" barker card (shelf edge label)
[c. 1989-1990s]SA/MARK/ADV/2/1/2/29
"Sainsbury's Irish Stout, £2.65, Multibuy: 3 for £7.15, Buy 3 Save 80p" barker card (shelf edge label)
[c. 1991]SA/MARK/ADV/2/1/2/30
"Emva Cream, £3.99, Multibuy: 2 for £6.98, Buy 2 Save £1" barker card (shelf edge label)
[c. 1991]SA/MARK/ADV/2/1/2/30A
"Special Offer: Sainsbury's Bergerac Rouge, £2.49, Save 40p" barker card (shelf edge label)
[1991-1992]Includes slogans "Ideal as an accompaniment for Sainsbury's Continental Frittata", "As seen on TV", and "Sainsbury's. Everyone's favourite ingredient." For related recipe cards see...
SA/MARK/ADV/2/1/2/31
"Special Offer: Sainsbury's Bergerac Rouge, £2.75, Save 40p" barker card (shelf edge label)
[1991-1992]Includes slogans "as seen on TV" and "Ideal as an accompaniment for Sainsbury's Continental Frittata". For related recipe cards see SA/MARK/ADV/3/4/3/1/5-6
SA/MARK/ADV/2/1/2/32
"Sainsbury's Liebfraumilch, £1.99, Save 40p" poster
[1990s]SA/MARK/ADV/2/1/2/33
"Sainsbury's Vin de Pays des Coteaux des Baronnies, £2.99" barker card (shelf edge label)
[1993]Includes image of Sainsbury's Beef Stirfry recipe and slogans "as seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/13
SA/MARK/ADV/2/1/2/34
"Gamay Vin de Pays des Coteaux des Baronnies, £2.99" barker card (shelf edge label)
[1993]Includes image of Sainsbury's Beef Stir Fry recipe and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/13
SA/MARK/ADV/2/1/2/35
"Sainsbury's Beaujolais Nouveau, £2.99" barker card (shelf edge label)
[c. 1994]SA/MARK/ADV/2/1/2/36
"Sainsbury's Valpolicella Classico, £2.99, 1 litre for the price of 75cl" barker card (shelf edge label)
[1994]Includes image of Sainsbury's Farfalle Pasta with Parma Ham recipe and slogans "as seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/16
SA/MARK/ADV/2/1/2/37
"Save 5% when you purchase any combination of 6 or more bottles of wine costing £2.99 or over. Free Wine Carry Case, Save 5%" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/2/38
"Australie" barker card (shelf edge label)
[1990s]Includes Sainsbury's Wine Selection logo. Item presumably in French because it was used in the Calais branch
SA/MARK/ADV/2/1/2/39
Advertisements refer to: special offers (e.g. Multibuys, 'Buy any 6 bottles of wine save 5% and get a free wine carrier', "VAT Free" selected lines, and Beer Bonanza), competitions, and advertising for special occasions such as national sporting events, Christmas, Mother's Day, St. Patricks Day, and The Millennium.
Some signage features logos for the Wine Magazine International Wine Challenge "Supemarket Wine Merchant of the Year" Award (1994/5 and 1995/6), Sainsbury's Vintage [Wine] Selection, Sainsbury's wine selection of the month, 'Wines and Foods from Spain' and the "Buon Giorno Italia" Italian Wine Fair.
Some examples feature the slogans "Sainsbury's. Where good food costs less", "Sainsbury's. Everyone's favourite ingredient", "Sainsbury's. Everyone's favourite Christmas ingredient", "Sainsbury's. Making life taste better", "There's Always Something New at Sainsbury's", "Sainsbury's. Everyone's favourite Wine Merchant", and "Sainsbury's. Where good wine costs less".
Products advertised include:
Beers:
Sainsbury's Indiana Gold, Irish Stout,
Stella Artois, Wrexham Lager, Spitfire Bottled Conditioned Ale, Whitbread Special Selection Pack (Boddingtons Draught, Stella Artois & Heineken),
Ciders:
Sainsbury's Ciders of Distinction Range (with logo), 'Sainsbury's Cider Celebration' sign,
Pick 'n' Mix 25cl bottles (Strongbow/Woodpecker/Scrumpy Jack), Old Hereford Cider,
Wine ranges:
Sainsbury's Quality Wines from Italy, Australian Wines, The Sainsbury's Rhone Selection, Sainsbury's Wine Selection,
White wine:
Sainsbury's Baden Dry, Chardonnay Delle Tre Venezie Vino da Tavola, Tupungato Chenin Chardonnay, Retsina, Chilean Chardonnay Semillon, Bereich Bingen, Chardonnay Alto-Adige, White Burgundy Chardonnay, Wiltinger Scharzberg Kabinett 1985, Californian Chardonnay, Chilean Sauvignon Blanc, Chardonnay delle Tre Venezie, Orvieto Classico Secco, Bulgarian Slaviantzi Country White, Australian White,
Chardonnay Vin de Pays d'Oc; Chateau Slaviantzi Oak Fermented Chardonnay, 1994; Chardonnay 1994, Vin de Pays d'Oc, Cave de la Cessane; Geoff Merrill Chardonnay 1990, McLaren Vale (Jancis Robinson's Wine Selection); Klusserather St. Michael, Riesling Spatlese 1983; Collavini Pinot Grigio,
Sparkling wines:
Sainsbury's Liebfraumilch, Sainsbury's Prosecco quality sparkling wine, Sainsbury's Cava Methode Champenoise,
Angas Brut NV,
Champagne:
Sainsbury's Champagne Extra Dry, Vintage Champagne 1982 Brut,
Moet & Chandon Brut Imperial, Veuve Clicquot Brut, Bollinger Special Cuvee Brut, Champagne Pol Roger Vintage Brut,
Red wine:
Sainsbury's Bergerac Rouge, Copertino Riserva 1992, Beaujolais Nouveau 1995, Chianti, Vin de Pays des Coteaux des Baronnies, Mendoza Carbenet Sauvignon Malbec, Jumilla, Valpolicella Classico, Sangria, Rousse Country Red,
Cabernet Sauvignon, Gamay Vin de Pays des Coteaux des Baronnies, River Route Pinot Noir; Santa Caroline Merlot Reserva, 1993 Maipe Valley Chile; Beaujolais Chiroubles,
Fortified wines:
Medium Dry Montilla,
Unidentified wines:
Clos St Georges Graves Superieures 1985, Chateau Barreyres Haut Medoc 1983 or 1985, Moselle, Chateau Tertre du Moulin, Entre-Deux-Mers;
Whiskies:
Sainsbury's Single Malt Reserves (e.g. Highland, Islay, Island and Speyside), Irish Single Malt Whiskey, Royal Elgin Single Highland Malt Aged 21 years,
Classic Malts Selection (Glenkinchie, Lagavulin, Oban, Cragganmore, Talisker, Dalwhinnie), Bell's 8 year old Whisky,
Cream liqueurs:
O'Gradys Cream Liqueur, Cadbury's Cream Liq,
Brandy:
Sainsbury's Calvados du Pays d'Auge V.S.O.P.
Gins:
Sainsbury's Dry London Gin, Beefeater Gin, Gordon's & Tonic (can), Gordon's and Schweppes, Gordon's Sorbet ("The Spirit of Summer"),
Other spirits and liquers:
Sainsbury's Creme de Cassis, Creme de Mure, and Creme de Framboise,
Sainsbury's Spirits for Cooking: French Brandy, Dark Rum, A.O.C. Calvados (brandy),
Smirnoff,
Cointreau,
Pimm's (including recipe);
Alcopops:
Sainsbury's Piranha Alcoholic Lemonade;
Cigarettes:
Silk Cut King Size, Agio Fine Fleur, Red Label Senoritas, Superkings/Superkings Low Tar.
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