Comprises Point of Sale advertising material for ready meals and take-away foods (e.g. sandwiches); examples featured include barker cards, showcards, shelf labels, price menus, and posters. Some items may have been for use in delicatessens.
Advertisements frequently refer to special offers; some examples feature competitions and the slogans "Good food costs less at Sainsbury's.", "Ready to Cook", "Ready to Eat", "Simply Heat & Serve" and "Look at the Quality - Look at the Choice".
Products advertised include:
Sandwiches:
Normandy Style Chicken Roll,
Firey Chicken Roll,
Low calorie sandwiches (featuring the 'Healthy Eating' logo),
Thick Cut;
Ready meals:
Indian (e.g. Chicken Curries, Vegetable Jalfrezi, Pilau Rice, Vegetable and Chicken Balti),
Chinese (e.g. Sweet & Sour Chicken, Chicken with Cashew Nuts),
Greek (e.g. Moussaka),
Lasagne, Wild Mushroom Risotto,
Pies - Vegetable Cottage Pie, Fishermans Pie, Cottage Pie,
Fish ready meals,
Chicken - "Chick 'n' Mix" individual filled boneless chicken portions, Chicken in Crispy Breadcrumbs; Chicken & Ratatouille Bake, Chicken Leek & Broccoli Bake, Provençale Style Chicken,
Pork & Garlic Stir Fry,
Kebabs ("Good Food for Great Football"),
American-style "Double Niners" burger kit,
"Sainsbury's Ready to Eat Speciality Seafood" range;
Dip Selection Packs (from the "Occasions" Party Food range),
Katie's Kitchen Fresh Recipe Dishes;
"Fresh Supper Dishes. Simply heat at home",
'Vegetable Enchiladas (Approved by the Vegetarian Society)' (1980s)
'Nut cutlets' (Vegetarian) (1980s)
Fresh pasta and pasta sauces:
Sainsbury's "Fresh Italian Pasta" range, "Pasta Fresca. Real Italian Fresh Pasta Specially Packed For a Longer Life", Italfresco Gnocchi, Tagliatelle/ Tagliolini
Soup:
Fresh soups (including Wild Mushroom Soup from New Covent Garden Soup Company);
Salads:
Layered Bowl Salads;
'American Diner' range:
Barbecue Burgers, Chilli Dogs, Kebangers;
Non-Sainsbury's products:
Matthews Crispy-Crumb Turkey Steaks
Sun Valley Turkey Burgers with cheese,
Spaghetti House Fresh Pasta Ready Meals;
Other notices:
'Chilled recipe dishes: Simply Heat & Serve' (Good food costs less at Sainsbury's), (1980s)
"New: Fresh Soups, 45p" barker card (shelf edge label)
[1980s]Advertises the following soups: Thick Vegetable; Cream of Mushroom; Carrot & Orange; Vichyssoise (Cream of Leek & Potato)
SA/MARK/ADV/2/1/21/1
"Sainsbury's Fresh Soups contain no artificial additives" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/21/2
"Sainsbury's Sandwiches, Fresh Every Day" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/21/3
"Special Offer: Matthews 4 Crispy-Crumb Turkey Steaks, 85p" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/21/4
"Special Offer: Sainsbury's Ready to Eat Provençale Style Chicken, £1.88, £1.94" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/21/5
"Fresh Pasta and Pasta Sauces" barker card (shelf edge label)
[1980s]Labelled on front "OBQ"
SA/MARK/ADV/2/1/21/6
"New: Spaghetti House Fresh Pasta Ready Meals" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/21/7
"New: Katie's Kitchen Fresh Recipe Dishes" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/21/8
"Why not try our range of Fresh Supper Dishes" barker card (shelf edge label)
[1980s]Advertises: Lasagne; Ratatouille; Moussaka; Chilli Con Carne; Courgette Provençale
SA/MARK/ADV/2/1/21/9
"Special Offer: Sainsbury's Boneless Chicken in breadcrumbs, £1.29" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/21/10
"Special Offer: Sun Valley Turkey Burgers with cheese, 75p" barker card (shelf edge label)
[1980s-1990s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/21/11
"new: Sainsbury's Simply Heat & Serve Chicken & Ratatouille Bake, £1.49, Chicken Leek & Broccoli Bake, £1.39" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/21/12
"Sainsbury's Low Calorie Sandwiches" barker card (shelf edge label)
[1980s-1990s]Includes "Healthy Balance" logo
SA/MARK/ADV/2/1/21/13
"Sainsbury's Ready to cook, Chicken Tikka, £2.89" barker card (shelf edge label)
[1980s-1990s]"PLU [Price Look Up?] 119" printed on back
SA/MARK/ADV/2/1/21/14
"Sainsbury's Ready to cook, Pork & Garlic Stir Fry, £2.89" barker card (shelf edge label)
[1980s-1990s]"PLU [Price Look Up?] 161" printed on back
SA/MARK/ADV/2/1/21/15
"Sainsbury's Indian Ready Meals, Spiced Basmati Rice, Special Offer: £1.09, Gobi Aloo Sag, £1.39" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/21/16
"The kit. The construction." barker card (shelf edge label)
[c. 1990]Advertises Sainsbury's Double Niners with Cheese (burger product consisting of two 5oz burgers and two sesame seed buns with processed Cheddar cheese and burger relish). Includes "Good Food Costs Less...
SA/MARK/ADV/2/1/21/17
"Chilled Recipe Dishes, Simply Heat & Serve" barker card (shelf edge label)
[c. 1991]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/21/18
"Everyday low price: Sainsbury's Heat & Serve Meals For 1, 99p" barker card (shelf edge label)
[c. 1991]Advertises: Vegetable Cottage Pie; Fishermans Pie; Cottage Pie; Lasagne
SA/MARK/ADV/2/1/21/19
"Special Offer: Sainsbury's Fresh Italian Pasta Tagliatelle/Tagliolini, 99p, Save 20p" barker card (shelf edge label)
1991Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/21/20
"Special Offer: Sainsbury's 2 Vegetable Enchiladas, £1.39, Save 20p" barker card (shelf edge label)
1991Includes "Approved by the Vegetarian Society" logo and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/21/21
"Introductory Offer: Sainsbury's 2 Nut Cutlets, 89p" barker card (shelf edge label)
1991Includes Vegetarian Society logo and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/21/22
"Sainsbury's Thick Cut Sandwiches" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/21/23
"A range of Dip Selection Packs are also available from the Occasions Party Food Cabinet" barker card (shelf edge label)
[1990s]Includes "Sainsbury's Occasions, Simple But Special" logo
SA/MARK/ADV/2/1/21/24
"Special Offer: Sainsbury's Fresh Italian Pasta Egg Tagliatelle, 99p, Save 20p" barker card (shelf edge label)
[1992-1993]Includes image of Sainsbury's Fresh Tagliatelle with Bacon and Pesto recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see...
SA/MARK/ADV/2/1/21/25
"Sainsbury's Chick 'n' Mix, Individual Filled Boneless Chicken Portions, 79p" barker card (shelf edge label)
[1990s]Advertises the following fillings: Broccoli & Cheese; Tikka Masala; Creamy Cheese Kiev; Mushroom & Cheese
SA/MARK/ADV/2/1/21/26
"New Range: Vegetable Balti and Chicken Balti" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/21/27
"New Range, Introductory Offer: Microwavable, Sainsbury's Ready to eat Indian Chicken Selection, Sheekh Kebabs, £2.55" barker card (shelf edge label)
[c. Aug 1993]SA/MARK/ADV/2/1/21/28
"New Improved, Introductory Offer: Microwavable, Sainsbury's Ready to eat Chicken Tikka, £2.55" barker card (shelf edge label)
[c. Aug 1993]SA/MARK/ADV/2/1/21/29
"Ready Meals Menu" barker card (shelf edge label)
27 Sep 1993Lists prices for: Lasagne; Pilau Rice; Vegetable Jalfrezi; Special Fried Rice; Moussaka; Sweet & Sour Chicken; Chicken Tikka; Chicken Tikka Kebab; Creamy Chicken Tikka; Chicken Korma
SA/MARK/ADV/2/1/21/30
"New Improved Recipe: Sainsbury's Chicken in Crispy Breadcrumbs, Save 20p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/21/31
"Ready Meals Price Menu" barker card (shelf edge label)
6 Jun 1994Lists prices for: Pilau Rice; Vegetable Balti; Vegetable Jalfrezi; Special Fried Rice; Moussaka; Lamb Rogan Josh; Sweet & Sour Chicken; Chicken with Cashew Nuts; Chicken Tikka; Creamy Chicken Tikka
SA/MARK/ADV/2/1/21/32
"Sainsbury's Wild Mushroom Risotto, £1.99" barker card (shelf edge label)
[1990s]Includes note "As featured in 'Sainsbury's The Magazine'" and "Sainsbury's, Where good food costs less" slogan
SA/MARK/ADV/2/1/21/33
"Buy either a Pork Stir Fry or Beef Stir Fry and get a Beansprout Stir Fry Free" barker card (shelf edge label)
[1990s]Includes "British Meat" and "Ready to Cook" logos and "Sainsbury's, Where good food costs less" slogan
SA/MARK/ADV/2/1/21/34
"Enjoy the taste of Italy with Sainsbury's Fresh Italian Pasta" poster
[1990s]SA/MARK/ADV/2/1/21/35
"Win! You could win a two week holiday for two in Italy with Sainsbury's Fresh Italian Pasta" barker card (shelf edge label)
[c. 1995]SA/MARK/ADV/2/1/21/36
"Firey [sic] Chicken, Feature of the Month: £1.49" barker card (shelf edge label)
[1990s]"Firey" may be a misspelling of "Fiery". Includes "Look at the Quality - Look at the Choice." slogan
SA/MARK/ADV/2/1/21/37
"Introductory Offer: Sainsbury's American Diner Barbecue Burgers, Chilli Dogs, Kebangers, 79p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/21/38
"Normandy Style Chicken Roll, Feature of the Month: £1.29" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/21/39
"Sainsbury's Pasta Fresca Real Italian Fresh Pasta specially packed for a longer life, Buy 1, Get 2nd Half Price" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/21/40
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