Comprises Point of Sale advertising material for books and free publications; examples featured include barker cards, showcards, shelf labels, and posters.
Some signage advertises a Sainsbury's Childrens Book Event, "Ten years of Sainsbury's Children's Books - A feast for the imagination", and "Sainsbury's Summer Reading";
Some examples feature the slogan "Sainsbury's. Everyone's favourite ingredient".
Advertisements frequently refer to special offers on selected paperback books (e.g. "Wild horses" by Dick Francis);
Products advertised include:
Cookery books:
"Sainsbury classic cookbooks",
"The best of Sainsbury's" cookbooks (wholefood/baking/desserts/entertaining),
"Sainsbury's recipe library" series,
"Sainsbury's book of food" by Frances Bissell,
"Sainsbury's quick and easy cooking for students" by Cas Clarke;
Wine books:
"Sainsbury's pocket food & wine guide" by Kathryn McWhirter & Charles Metcalfe,
"Sainsbury's pocket wine guide 1995" and "Sainsbury's pocket wine guide 1997" by Oz Clarke,
"Sainsbury's encyclopedia of wine" by Oz Clarke,
"Superplonk": 1995, 1996,
Alice King's "Check it out" (Summer 1995),
Children's books:
Sainsbury's "Read me a story book", "My first books", "Concept books", "Play and learn" books, "A Christmas book",
Sainsbury's shaped puzzle book,
board books,
Non-Sainsbury's products:
"Where's wally" (childrens book).
"Sainsbury's Childrens Book Event: Board books, 55p" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/11/1
"Sainsbury's Read Me a Story Book, £1.25" barker card (shelf edge label)
[c. 1985]SA/MARK/ADV/2/2/11/2
"Sainsbury's Play and Learn Books, 95p" barker card (shelf edge label)
[c. 1985]SA/MARK/ADV/2/2/11/3
"Sainsbury's Play and Learn Books, 95p" barker card (shelf edge label)
[c. 1985]SA/MARK/ADV/2/2/11/4
"Sainsbury's Recipe Library Series, 99p" barker card (shelf edge label)
[c. 1986]SA/MARK/ADV/2/2/11/5
"Sainsbury Classic Cookbooks, £1.99" barker card (shelf edge label)
[c. 1986]SA/MARK/ADV/2/2/11/6
"Sainsbury's My First Books, 95p" barker card (shelf edge label)
[c. 1986]SA/MARK/ADV/2/2/11/7
"Sainsbury's Concept Books, 85p" barker card (shelf edge label)
[c. 1986]SA/MARK/ADV/2/2/11/8
"Sainsbury's Primers Concertinas, 85p" barker card (shelf edge label)
[c. 1986]SA/MARK/ADV/2/2/11/9
"The Best Of Sainsbury's: Wholefood/Baking, Desserts/Entertaining, £1.99" barker card (shelf edge label)
[c. 1986]SA/MARK/ADV/2/2/11/10
"The Best Of Sainsbury's: Cookbooks, £2.45" barker card (shelf edge label)
[c. 1988]SA/MARK/ADV/2/2/11/11
"Sainsbury's Book of Food by Frances Bissell, £6.50" barker card (shelf edge label)
[c. 1989]SA/MARK/ADV/2/2/11/12
"Sainsbury's Encyclopedia of Wine by Oz Clarke, £9.95" barker card (shelf edge label)
[c. 1994]SA/MARK/ADV/2/2/11/13
"Superplonk 1995, Malcolm Gluck, £4.99 | Alice King's Check It Out, Summer 1995, £3.99" barker card (shelf edge label)
1995SA/MARK/ADV/2/2/11/14
"£1.00 Off Marked Price On Selected Paperback Books; £2.00 Off Marked Price" point of sale advertisement
[c. 1995]Poster/banner promoting £1 off the following books: 'A Little Badness' by Josephine Cox, 'Everything To Gain' by Barbara Taylor-Bradford, 'Debt of Honour' by Tom Clancy, 'Insomnia' by Stephen King,...
SA/MARK/ADV/2/2/11/15
"Sainsbury's Pocket Wine Guide 1995 by Oz Clarke, Special Offer: Save 50p, £2.45" barker card (shelf edge label)
[c. 1995]SA/MARK/ADV/2/2/11/16
"A feast for the imagination: Ten years of Sainsbury's Children's Books" poster
[1995]SA/MARK/ADV/2/2/11/17
"Sainsbury's A Christmas Book, £1.75" barker card (shelf edge label)
[c. 1995]Includes "Season's Greetings" Christmas tree logo and "Sainsbury's. Everyone's favourite ingredient." slogan
SA/MARK/ADV/2/2/11/18
"Simple, inexpensive healthy recipes for Students. Sainsbury's Quick and Easy Cooking for Students" advertising poster
[c. 1995]Advertises book by Cas Clarke. The note "Available now at your nearest Sainsbury's" suggests this is not a point of sale advertisement, but was perhaps posted at universities. Includes "Sainsbury's....
SA/MARK/ADV/2/2/11/19
"Sainsbury's Shaped Puzzle Book, £1.45" barker card (shelf edge label)
[1995]Barker card featuring the "Ten years of Sainsbury's Children's Books" logo and "A feast for the imagination" slogan used for the anniversary of Sainsbury's children's books in October 1995.
SA/MARK/ADV/2/2/11/20
"£2.00 Off Marked Price On Selected Paper Back Books" point of sale advertisement
[c. 1995]Point of sale advertising poster promoting special offers on 'The Gift' by Danielle Steel, 'Dark River Of The Heart' by Dean Koontz, and 'Wild Horses' by Dick Francis.
SA/MARK/ADV/2/2/11/21
"Wild Horses by Dick Francis, £2.00 Off Marked Price, Now £3.99" barker card (shelf edge label)
[c. 1995]SA/MARK/ADV/2/2/11/22
"Selected Paperback Books...£2.00 Off Marked Price" point of sale advertisement
[c. 1995]Point of sale advertising poster promoting special offers on 'The Gift' by Danielle Steel, 'Wild Horses' by Dick Francis, 'Dark River Of The Heart' by Dean Koontz and 'The Silence of Strangers' by...
SA/MARK/ADV/2/2/11/23
"Sainsbury's Encyclopedia of Wine, £5.95, Superplonk 1996, £4.99" barker card (shelf edge label)
[c. 1996]SA/MARK/ADV/2/2/11/24
"Selected Paperback Books...£2.00 Off Marked Price" point of sale advertisement
[c. 1996]Point of sale advertising poster promoting special offers on 'The Gift' by Danielle Steel, 'Wild Horses' by Dick Francis, 'The Silence of Strangers' by Audrey Howard, 'A Case Of Need' by Michael...
SA/MARK/ADV/2/2/11/25
"Where's Wally?" point of sale advertisement
[c. 1996]Card for a display of 'Where's Wally?' books.
SA/MARK/ADV/2/2/11/26
"Sainsbury's Summer Reading" point of sale advertisement
[c. 1997]Point of sale advertising banner.
SA/MARK/ADV/2/2/11/27
"Sainsbury's Summer Reading" point of sale advertisement
[c. 1997]Point of sale advertising card for a display of books.
SA/MARK/ADV/2/2/11/28
"Sainsbury's Pocket Food & Wine Guide, £2.95, Pocket Wine Guide 1997, £3.95" barker card (shelf edge label)
[c. 1997]Barker card for books by Kathryn McWhirter and Charles Metcalfe, and by Oz Clark.
SA/MARK/ADV/2/2/11/29
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