Comprises Point of Sale advertising material for pet foods; examples featured include barker cards, showcards, shelf labels, and posters.
Advertisements frequently refer to special offers (including gift of free Kodak Film with 20 Whiskas Labels).
Some examples feature the slogan "Sainsbury's. Where Good Food Costs Less".
Products advertised include:
Sainsbury's Supreme Dog Food, "Paws" Cat Food and "Scout's" Dog Food ("Food fit for heroes"),
Christmas Treats for your Pets
Non-Sainsbury's products:
Friskies 'Go-Cat', Felix Cat Food.
"Discount '78: Pedigree Chum, 18½p" poster
[1978]SA/MARK/ADV/2/2/8/1
"Discount '78: Kit E Kat fish & liver, 16½p" poster
[1978]SA/MARK/ADV/2/2/8/2
"Discount '78: Kit E Kat Fish & Liver Cat Food, 16½p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/2/8/3
"Discount '78: Kit E Kat Meat & Liver Cat Food, 16½p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/2/8/4
"Discount '78: Pedigree Chum, 18½p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/2/8/5
"Discount '78: Sainsbury's Dog Food, 14p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/2/8/6
"Discount '78: Sainsbury's Meat & Liver Cat Food, 15p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/2/8/7
"Sainsbury's Supreme Dog Food, 49p" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/8/8
"Sainsbury's Paws, Food fit for heroes" barker card (shelf edge label)
[c. 1995]Barker card promoting Paws cat food range.
SA/MARK/ADV/2/2/8/9
"Sainsbury's Scout's, Food fit for heroes" barker card (shelf edge label)
[c. 1995]Barker card promoting Scout's dog food range.
SA/MARK/ADV/2/2/8/10
"Sainsbury's Scout's, Food fit for heroes" poster
[c. 1995]Large banner poster promoting the Scout's dog food range.
SA/MARK/ADV/2/2/8/11
"Felix Cat Food, 45p, Buy any 7, get 8th Free" barker card (shelf edge label)
[c. 1995]SA/MARK/ADV/2/2/8/12
"Snap Up a Free Kodak Film with 20 Whiskas Labels" point of sale advertisement
[1996]Point of sale advertising card, with flap at back (possibly to be attached to a display?).
SA/MARK/ADV/2/2/8/13
"Snap Up a Free Kodak Film with 20 Whiskas Labels" barker card (shelf edge label)
[1996]SA/MARK/ADV/2/2/8/14
"Pet Care" point of sale advertisement (banner)
[c. 1996]SA/MARK/ADV/2/2/8/15
"Christmas Treats for your Pets" point of sale advertisement (banner)
[c. 1997]SA/MARK/ADV/2/2/8/16
"Friskies Go-Cat, 79p, Buy any 2, Get 3rd Free" barker cards (shelf edge labels)
[c. 1997]Sheet of two barker cards. The cards appear to have been printed on an office printer - perhaps in store or at head office or regional offices.
SA/MARK/ADV/2/2/8/17
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