"How Sainsbury's stamp their brand on Britain's Sunday joint" leaflet

Leaflet entitled "How Sainsbury's stamp their brand on Britain's Sunday joint." which features an image of farmer's hand, a cattle rope and a Royal Show rosette on the front cover; opens up into 2 A4 pages which promote Sainsbury's meat especially emphasising the specialist breeders that supply Sainsbury's and the skilled butchers that prepare the meat; these pages also include tips on how to recognise good meat (for beef, lamb and pork), a diagram of "how Sainsbury's butchers get the best out of British lamb", suggestions on classic accompaniments for meat, and promotion of the Sainsbury's Food Guide No.3 "Buying and cooking meat" by Mary Reynolds; back page features 3 recipes using beef, pork and lamb; leaflet then opens up again into a black and white A3 page advertisement entitled "Shop at Sainsbury's for all the right reasons" which promotes Sainsbury's Discount '81 campaign, the Tamworth store and the price of various products [price list] which are listed under the heading "The best of British from Sainsbury's..."