Promotional recipe cards featuring cook's tips, some wine suggestions and colour photographs.
Some recipes include:
starters:
pecan and basil pesto with linguini, Tintern cheese and walnut toasties, Emmental fondue and griddled vegetables, Stilton and cranberry scones with celery soup, Roquefort and pumpkin fritters with pear relish;
side dishes:
honey roasted vegetables with feta cheese, mushroom and potato gratin;
main meals (13 cards):
black olive and lemon chicken, Thai green curry, pan-fried turkey with sage and lemon, chicken 'alla Milanese' with tomato sauce, souffle omelette with smoked ham and cheese, chilli and lime pork with coriander and mango salsa, Welsh lamb hotpot with vegetables, lamb chops with wholegrain mustard mash, Scotch lamb shanks with vegetables, mustard bacon chops, chicken and prawns in a creamy mushroom sauce, chicken, leek and mushroom pie, pan-fried fish with Mediterranean couscous;
desserts:
Caribbean-style bananas with toasted coconut; chocolate brownie sundaes, tropical fruit cream cheese, carrot and coriander cake, triple chocolate brownies, condensed milk fruity jellies;
snacks:
sausage and ketchup cheese tartlets, curried Scotch eggs;
Recipe cards were available to customers at no charge as part of the "Sainsbury's making life taste better" advertising campaign and are hole-punched on one side for storage in the "Recipe selection" ringbinders. Cards issued up to August 2001 also promote the Taste.co.uk website which featured additional recipes. After this date the sainsburys.co.uk website is featured on the cards instead.
There is no clear title for this series of recipe cards but the title of the ringbinder for these cards is titled "Recipe selection".
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"making life taste better" ("Recipe selection") recipe cards
Promotional recipe cards featuring cook's tips, some wine suggestions and colour photographs.
Some recipes include:
starters:
pecan and basil pesto with linguini, Tintern cheese and walnut toasties, Emmental fondue and griddled vegetables, Stilton and cranberry scones with celery soup, Roquefort...
Read all
Some recipes include:
starters:
pecan and basil pesto with linguini, Tintern cheese and walnut toasties, Emmental fondue and griddled vegetables, Stilton and cranberry scones with celery soup, Roquefort...
- Ref. No: SA/MARK/ADV/3/4/6/2
- Format: Printed Material
- Date: 2001-2003
- Level: File
- Extent: 170 items
- Access: Open
"Recipe selection" ring binder
[c. 2001]Ring binder for storage of recipe cards. The binder includes conversion charts for imperial and metric units, and a glossary of terms used in the recipes. There is also a divider for desserts (the...
SA/MARK/ADV/3/4/6/2/1
"Recipe selection" ring binder
[c. 2002]Ring binder for storage of recipe cards. The binder includes conversion charts for imperial and metric units, and a glossary of terms used in the recipes. There are also dividers for: starters and...
SA/MARK/ADV/3/4/6/2/2
"pan-fried turkey with sage and lemon" recipe card
Jan 2001"main meals" recipe card.
SA/MARK/ADV/3/4/6/2/3
"potato and haddock chowder" recipe card
Jan 2001"main meals" recipe card.
SA/MARK/ADV/3/4/6/2/4
"beef olives with mustard sauce" recipe card
Jan 2001"main meals" recipe card. The card also promotes Colman's Mustard.
SA/MARK/ADV/3/4/6/2/5
"mughlai saag aloo with cottage cheese" recipe card
Jan 2001"side dishes" recipe card. The card also promotes Sainsbury's Be Good to Yourself Cottage Cheese.
SA/MARK/ADV/3/4/6/2/6
"French onion soup with cheese croûtes" recipe card
Jan 2001"starters" recipe card. The card also promotes Sainsbury's Be Good to Yourself range including cheese.
SA/MARK/ADV/3/4/6/2/7
"almond kulfi ice cream with apricot coulis" recipe card
Jan 2001"desserts" recipe card. The card also promotes Sainsbury's Flaked Almonds.
SA/MARK/ADV/3/4/6/2/8
"glazed chicken with cheddar mash" recipe card
Feb 2001"main meals" recipe card. The card also promotes Sainsbury's West Country Farmhouse Mature Cheddar.
SA/MARK/ADV/3/4/6/2/9
"ginger and orange madeleines" recipe card
Feb 2001"desserts" recipe card. The card also promotes Sainsbury's Dessicated Coconut.
SA/MARK/ADV/3/4/6/2/10
"honey roasted vegetables with feta cheese" recipe card
Feb 2001"side dishes" recipe card. The card also promotes Gale's honey.
SA/MARK/ADV/3/4/6/2/11
"Tintern cheese and walnut toasties" recipe card
Feb 2001"starters" recipe card.
SA/MARK/ADV/3/4/6/2/12
"pecan and basil pesto with linguini" recipe card
Feb 2001"starters" recipe card. The card also promotes Sainsbury's range of olive oils.
SA/MARK/ADV/3/4/6/2/13
"red nose pancakes" recipe card
Feb 2001"desserts" recipe card. The card also promotes Sainsbury's Strawberry Squeezy Dessert Sauce, and Sainsbury's support for Comic Relief/Red Nose Day.
SA/MARK/ADV/3/4/6/2/14
"orecchiette with purple sprouting broccoli" recipe card
Feb 2001"main meals" recipe card. The card also promotes purple sprouting broccoli.
SA/MARK/ADV/3/4/6/2/15
"Bramley spice with toasted almonds" recipe card
Feb 2001"desserts" recipe card. The card also promotes Bramley apples and includes "Bramley apple Week" logo.
SA/MARK/ADV/3/4/6/2/16
"chicken fajitas with guacamole" recipe card
Mar 2001"main meals" recipe card. The card also promotes Chicken Tonight Stir it Up! pastes.
SA/MARK/ADV/3/4/6/2/17
"Caribbean-style bananas with toasted coconut" recipe card
Jan 2001"desserts" recipe card. The card also promotes bananas.
SA/MARK/ADV/3/4/6/2/18
"chocolate and lime cream pie" recipe card
Mar 2001"desserts" recipe card. The card also promotes Sainsbury's Luxury Belgian Plain Chocolate.
SA/MARK/ADV/3/4/6/2/19
"Emmental fondue with griddled vegetables" recipe card
Mar 2001"starters" recipe card.
SA/MARK/ADV/3/4/6/2/20
"soufflé omelette with smoked ham and cheese" recipe card
Mar 2001"main meals" recipe card. The card also promotes eggs.
SA/MARK/ADV/3/4/6/2/21
"red pepper antipasto risotto with crispy bacon" recipe card
Mar 2001"starters" recipe card. The card also promotes Riso Gallo rice.
SA/MARK/ADV/3/4/6/2/22
"chilli spiral pasta with seared tuna" recipe card
Mar 2001"main meals" recipe card. The card also promotes Sainsbury's selection of flavoured olive oils: garlic, basil, lemon and chilli.
SA/MARK/ADV/3/4/6/2/23
"organic chocolate egg crispies" recipe card
Mar 2001"desserts" recipe card.
SA/MARK/ADV/3/4/6/2/24
"chilli and lime pork with coriander and mango salsa" recipe card
Mar 2001"main meals" recipe card.
SA/MARK/ADV/3/4/6/2/25
"tomato tagliatelle with chicken and bacon" recipe card
Mar 2001"main meals" recipe card. The card also promotes Sainsbury's Sun Dried Tomato & Balsamic Vinegar stir in sauce.
SA/MARK/ADV/3/4/6/2/26
"sausage and ketchup cheese tartlets" recipe card
Mar 2001"snacks" recipe card. The card also promotes Heinz Tomato Ketchup.
SA/MARK/ADV/3/4/6/2/27
"Welsh lamb hotpot with vegetables" recipe card
Mar 2001"main meals" recipe card.
SA/MARK/ADV/3/4/6/2/28
"leek and goat's cheese mini strudels" recipe card
Mar 2001"starters" recipe card. The card also promotes Lo Salt (low-sodium seasoning). Recipe provided by Terry Farr, "a member of the Master Chefs of Great Britain".
SA/MARK/ADV/3/4/6/2/29
"crumpet fingers with scrambled egg" recipe card
Mar 2001"desserts for kids" recipe card. The card also promotes Sainsbury's Blue Parrot Café Crumpet Fingers.
SA/MARK/ADV/3/4/6/2/30
"jelly bear surprise fruit sundae" recipe card
Mar 2001"desserts for kids" recipe card. The card also promotes Blue Parrot Café organic Jelly Bears.
SA/MARK/ADV/3/4/6/2/31
"fruity pancakes leaning tower" recipe card
Mar 2001"desserts for kids" recipe card. The card also promotes Blue Parrot Café Bananas.
SA/MARK/ADV/3/4/6/2/32
"tiger prawn and chorizo salad" recipe card
Apr 2001"starters" recipe card. The card also promotes tiger prawns.
SA/MARK/ADV/3/4/6/2/33
"mushroom and potato gratin" recipe card
Apr 2001"side dishes" recipe card. The card also promotes chestnut mushrooms.
SA/MARK/ADV/3/4/6/2/34
"lamb chops with wholegrain mustard mash" recipe card
Apr 2001"main meals" recipe card. The card also promotes Colman's Wholegrain Mustard.
SA/MARK/ADV/3/4/6/2/35
"tropical fruit cream cheese" recipe card
Apr 2001"desserts" recipe card. The card also promotes Light Philadelphia.
SA/MARK/ADV/3/4/6/2/36
"coconut and lime cod with couscous" recipe card
Apr 2001"main meals" recipe card. The card also promotes Sainsbury's Coconut & Lime Marinade.
SA/MARK/ADV/3/4/6/2/37
"chocolate brownie sundaes" recipe card
Apr 2001"desserts" recipe card. The card also promotes Green's Chewy Choc Fudge Brownies mix and Bird's Instant Custard powder.
SA/MARK/ADV/3/4/6/2/38
"black olive and lemon chicken" recipe card
Apr 2001"main meals" recipe card. The card also promotes Sainsbury's Pitted Black Olives in Brine.
SA/MARK/ADV/3/4/6/2/39
"Thai green curry" recipe card
Apr 2001"main meals" recipe card. The card also promotes Sainsbury's Thai Green Curry Paste.
SA/MARK/ADV/3/4/6/2/40
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Comments (1)
I used to do my weekly shop at Sainsbury's because of those cards. They were great!
Rowan Rogers, 4 October 2019