"Diabetes and Food Shopping Made Easy" booklet

Booklet produced jointly by Sainsbury's and the British Diabetic Association to help customers choose foods when they do their supermarket shopping.

Booklet is split into sections like a supermarket to help give customers guidance on a whole range of foods as they go shopping and highlights Sainsbury's products that are suitable for people with diabetes; also refers to the 'healthy eating' logo for foods which have a limited amount of fat, and do not contain a lot of added sugar or sodium.

Booklet was available to customers at no charge.