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Advertisement record books

1915-1921

Produced for Mr J. Sainsbury by Mather & Crowther Ltd [advertising agents for Sainsbury's], London E. C. 4.

SA/MARK/ADV/4/1/1

Advertisement record books

Correspondence between Sainsbury's and Mather & Crowther Ltd about advertising

16-30 Nov 1928

Correspondence regarding advertising between Sainsbury's and Mather & Crowther [advertising agents for Sainsbury's]. Consists of 3 letters: (1) dated 16.11.28 from Mr Carr of Mather & Crowther...

SA/MARK/ADV/4/1/2

Correspondence between Sainsbury's and Mather & Crowther Ltd about advertising

Branches list covering letter to Mather & Crowther Ltd (advertising agents)

28 Dec 1938

Letter from Sainsbury's to T.D. Morison, Esq. of Mather & Crowther Ltd [advertising agents for Sainsbury's] enclosing a list of branches "in accordance with your [Mather & Crowther Ltd.'s] request"...

SA/MARK/ADV/4/1/3

Branches list covering letter to Mather & Crowther Ltd (advertising agents)

Mr T.D. Morison's (Director of Mather & Crowther) business card

1938

Mr T.D. Morison's business card as Director of Mather & Crowther Ltd [advertising agents for Sainsbury's]. Card has Mr Salisbury's name and Sainsbury's head office address written on the back with...

SA/MARK/ADV/4/1/4

Mr T.D. Morison's (Director of Mather & Crowther) business card

Letter from Mather & Crowther Ltd about market research

11 Jan 1939

Letter from T.D. Morison of Mather & Crowther Ltd [advertising agents] to F.W. Salisbury regarding the small public opinion investigation carried out to discover "whether there was one, or possibly...

SA/MARK/ADV/4/1/5

Letter from Mather & Crowther Ltd about market research

Letter from Mather & Crowther Ltd about Sainsbury's 70th Anniversary advertising campaign

16 Jan 1939

Letter from Mather & Crowther Ltd [advertising agents] to Sainsbury's thanking them for the invitation to co-operate in an advertising campaign for the 70th Anniversary, and including recommendations...

SA/MARK/ADV/4/1/6

Letter from Mather & Crowther Ltd about Sainsbury's 70th Anniversary advertising campaign

Letter to Mather & Crowther Ltd relating to advertisements for sausages

23 Jan 1939

Letter from Sainsbury's to T.D. Morison, Esq. of Mather & Crowther Ltd [advertising agents for Sainsbury's] enclosing an extract from one of the Firm's show cards which may give staff at Mather &...

SA/MARK/ADV/4/1/7

Letter to Mather & Crowther Ltd relating to advertisements for sausages

Proof of advertising copy relating to the 70th anniversary and company farms

[c. 1939]

Proof of copy produced by the Creative Department of Mather & Crowther Ltd [advertising agents for Sainsbury's], Brettenham House, London, W. C. 2 for Sainsbury's. Copy is entitled "For 70 Years...

SA/MARK/ADV/4/1/8

Proof of advertising copy relating to the 70th anniversary and company farms

Letter from Mather & Crowther Ltd relating to Sainsbury's '70 Years' advertising campaign

25 Jan 1939

Letter from T.D. Morison, Esq. of Mather & Crowther Ltd [advertising agents for Sainsbury's] to Alan Sainsbury, Esq. concerning the advertising agency's revised cost and date plan for Sainsbury's "70...

SA/MARK/ADV/4/1/9

Letter from Mather & Crowther Ltd relating to Sainsbury's '70 Years' advertising campaign

Letter and final proof from Mather & Crowther Ltd about Sainsbury's 70th anniversary advertisements

13 Feb 1939

Letter from Francis Meynell of Mather & Crowther Ltd [advertising agents for Sainsbury's] to Alan Sainsbury, Esq. enclosing the final proof of the first advertisement: "For 70 Years Sainsbury's have...

SA/MARK/ADV/4/1/10

Letter and final proof from Mather & Crowther Ltd about Sainsbury's 70th anniversary advertisements

Letter to Mather & Crowther Ltd about 'Sainsbury's Lower Prices for Scotch Beef' advertisement

17 Feb 1939

Letter from Sainsbury's to Mr Marchant Smith of Mather & Crowther Ltd [advertising agents for Sainsbury's] enclosing the suggested wording for the Beef advertisement "Sainsbury's Lower Prices for...

SA/MARK/ADV/4/1/11

Letter to Mather & Crowther Ltd about 'Sainsbury's Lower Prices for Scotch Beef' advertisement

Correspondence between Mr. Alan Sainsbury and Francis Meynell about advertisements

24-27 Feb 1939

Correspondence between Mr Alan Sainsbury and Francis Meynell of Mather & Crowther Ltd [advertising agents for Sainsbury's] in which Mr Alan invites Meynell to lunch and voices his pleasure with the...

SA/MARK/ADV/4/1/12

Correspondence between Mr. Alan Sainsbury and Francis Meynell about advertisements

Letter from Mather & Crowther Ltd about exclusion of 'The Times' from 70th anniversary campaign

[Mar 1939]

Letter from T.D. Morison, Esq. of Mather & Crowther Ltd [advertising agents for Sainsbury's] to Alan J. Sainsbury, Esq. concerning the advertising agency's rejection of the Times [newspaper] for the...

SA/MARK/ADV/4/1/13

Letter from Mather & Crowther Ltd about exclusion of 'The Times' from 70th anniversary campaign

Correspondence between Mather & Crowther Ltd and Sainsbury's about 70th anniversary advertising campaign

10-13 July 1939

Correspondence between Mather & Crowther Ltd [advertising agents for Sainsbury's] and Sainsbury's. Consists of 3 letters: (1) dated 10 Jul 1939 from the Executive Director of Mather & Crowther...

SA/MARK/ADV/4/1/14

Correspondence between Mather & Crowther Ltd and Sainsbury's about 70th anniversary advertising campaign

Material relating to 70th Anniversary advertising campaign

1938-1939

SA/MARK/ADV/4/1/15

Material relating to 70th Anniversary advertising campaign

Advertising material, 1940-46

May 1940-May 1946

Includes: table listing the advertising spaces booked in the Evening News, Standard and Star newspapers, with details of the column inches taken up in each publication and pencil annotations...

SA/MARK/ADV/4/1/16

Advertising material, 1940-46

Letter to Mather & Crowther Ltd about 'There's a welcome from both sides...' advertisement

27 Sep 1946

Letter from J. Woods of Sainsbury's to C.E. Friedmann, Esq. of Mather & Crowther Ltd [advertising agents for Sainsbury's] returning proof 'B' of the "There's a welcome from BOTH sides of the counter...

SA/MARK/ADV/4/1/17

Letter to Mather & Crowther Ltd about 'There's a welcome from both sides...' advertisement

Letter from Mather & Crowther Ltd regarding advertising contract

30 Apr 1947

Letter from C.E. Friedmann, Director of Mather & Crowther Ltd [advertising agency] to Alan Sainsbury, Esq. stating the terms of business upon which Mather & Crowther Ltd. are to act as Sainsbury's...

SA/MARK/ADV/4/1/18

Letter from Mather & Crowther Ltd regarding advertising contract

Letter to Mather & Crowther Ltd giving details about Sainsbury's for use in developing an advertising campaign, 20 Jan 1960

20 Jan 1960

Letter (10 pages) from J.L. Woods of Sainsbury's to A. Tennant of Mather & Crowther Ltd. The letter answers a questionnaire sent by Mather & Crowther which appears to have been intended to help them...

SA/MARK/ADV/4/1/19

Letter to Mather & Crowther Ltd giving details about Sainsbury's for use in developing an advertising campaign, 20 Jan 1960