Press release announcing the appointment of Abbott Mead Vickers/SMS Limited to handle the Company's mainstream television and newspaper advertising account (after a review of the creative content of Sainsbury's advertising involving four advertising agencies).
The agency was also to continue looking after the Company's national colour magazine work, while the regional newspaper and radio campaigns were to remain with Broadbents.
Abbott Mead Vickers/SMS Limited
Press release announcing appointment of Abbott Mead Vickers/SMS Ltd.
- Ref. No: SA/MARK/ADV/4/4/1
- Format: Printed Material
- Date: 7 May 1985
- Level: Item
- Extent: 1 sheet
- Access: Open
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