''Be in the fashion! Shop at J. Sainsbury's" advertising artwork

Comprises slides of general advertising material including: General advertisements featuring the slogans: "Mummy buys her tea at Sainsbury's" [1930s]; "Save money by shopping at Sainsbury's"; "How to shop Self-service"; "Making life taste better" [2000s]; "J. Sainsbury, London's largest distributor of High-class Provisions..." [1890s - see SA/MAR/ADV/1/6/2]; "With more quality, more choice, more value"; "If it isn't better, cheaper or different, it isn't Sainsbury's"; "Fresh proof that good food costs less at Sainsbury's"; "Your biggest challenge shouldn't be your local supermarket"; "Sainsbury's table delicacies"; "Good food costs less at Sainsbury's"; "Sainsbury's 100 good food years 1869 - 1969"; "It's always so clean and fresh at Sainsbury's", "There's some super new S.E.T. savings at Sainsbury's" [Selective Employment Tax]; "How do you keep everything so clean Mr. Sainsbury?"; "Without our profits you'd still be shopping like this"; "I've been to several supermarkets but Sainsbury's is the one" ["Focus on Sainsbury's" series]: "How much do you really save at Sainsbury's?" ['Sainsburyprobe' series] ; "Quicker/easier shopping at...Sainsbury's"; "At Sainsbury's we take a very healthy interest in the food you buy"; "Go right and you can't go wrong"; "Sainsbury's helps add variety to your diet"; Jamie Oliver eating; Commercial artwork: "Be fashionable! Shop at J. Sainsbury's" [1930s design of W. H. Balcombe] and "Be in fashion! Shop at J. Sainsbury's" [1930s]; Other: Songs of Sainsbury: 'Food for Thought' by Pin [1928]; Spade Guineas; pages from 'Judy: The London Serio-Comic Journal' [1892]; 'January Savers'; tea; images of family with products, and trolley; display of general products; low prices/savings; the need for more sites for new superstores; Christmas greetings; Specific branches: Nine Elms branch extension; Arnold branch refit; new Chesterfield supermarket; Camden opening; advertisement for Leeds branch; Brighton and Guildford opening hours; new bakeries at Maidstone and Brighton Hill [Basingstoke]; opening of Nine Elms; opening of Freezer Centre at Hayes End; opening of Corby; opening of East Grinstead; opening of Aylesbury; Freezer Centre at Lewes; opening of Northampton store; Woolton; Torquay; Parkstone; Epsom; Warndon [Worcester]; Prestwich; Chippenham; Coldham's Lane [Cambridge]. Also includes slide of Abbott Mead Vickers/SMS Limited advertisement featuring examples of its work with Sainsbury's, and slides of statistic tables showing Sainsbury's level of expenditure on advertising.