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Sainsbury Archive Logo
Comprises photographs, slides and transparencies of advertisements for non-food products:

petrol special offers and discount vouchers;

flowers (including discount vouchers);

cook books e.g. "Sainsbury's Book of Food", "The Sainsbury Book of Party Cooking";

The Sainsbury's Magazine;

"The Best Butter in the World" [book regarding history of Sainsbury's];

toiletries and pharmaceuticals including 'J' cosmetics;

baby products e.g. nappies and parenting magazines ("Practical Parenting", "The Baby Annual" and "Mother");

children's books;


Sainsbury's 'Novon' bus shelter and billboard advertisements;

still from 'Novon 2000' advertisement (National television Oct 1995).