Packaging policy, studies and strategies
- Ref. No: SA/PKC/PAC/1
- Date: 1964-2000
- Level: Series
- Extent: 6 files, 4 items
- Access: Open
The Design Policy of J. Sainsbury Plc
1980sThe Design Policy of J. Sainsbury Plc by Peter J. Dixon (Chief Designer, Sainsbury's Design Studio).
SA/PKC/PAC/1/1
'Sainsbury's Packaging' booklet
23 Mar 1972Booklet regarding Sainsbury's packaging policy in response to Friends of the Earth protest.
SA/PKC/PAC/1/2
Product Development from a Design viewpoint speech
1980sTranscript of speech of product development from a design viewpoint.
SA/PKC/PAC/1/3
Carrier Bag Study
1978Carrier bag study looking at customer preference, design, costs, material and comparisons with competitors.
SA/PKC/PAC/1/4
Packaging study and leaflet
1993Sainsbury's Living Today Packaging leaflet and draft copies and comments.
SA/PKC/PAC/1/5
Environmental issues correspondence
1980s-1990sInternal correspondence regarding public concerns of packaging on the environment. Memo regarding carrier bags (20.9.1989); Memo regarding customer letter on Sainsbury's environmental action...
SA/PKC/PAC/1/6
Packaging information (study notes and statistics)
1991-1997Sainsbury's packaging study notes 3 (November 1991); Statistics regarding carrier bags (10.11.1997).
SA/PKC/PAC/1/7
Cereal strategy and review documents
1999-20001 ring bound file for Sainsbury's and Cereal Partners U.K., contains strategies for Easter, Euro 2000, different types of promotion, Sainsbury's Brand, sales review including share performance by...
SA/PKC/PAC/1/8
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