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Video highlighting Sainsbury's provision for customers with disabilities under the company's 'Helping Hand' scheme. Includes interviews with Sainsbury's staff, footage of staff helping customers in stores, interviews with customers with disabilities. Discusses facilities including staff learning sign language to communicate with deaf customers, installation of Minicom systems in Sainsbury's branches, hearing loops, braille signage and other facilities for visually impaired customers, Servicecall facility at petrol station.

Duration: 13 minutes 29 seconds. Produced by Sainsbury's Visual Communications (Crow Film & Television Services Ltd appears on countdown clock at start).