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Corporate film about all aspects of the company, made in the style of a documentary. Replaced previous film 'Straight from Sainsbury's'. Launched 11 October 1984 (see 'JS Journal' December 1984 for more information).

The film features Jane Babbage (Sainsbury's home economist) giving a talk to a group to a women's group in Bath and Peter Davis (assistant managing director) giving a talk to management trainees. This is all illustrated with footage from all around the company and at suppliers including inside and outside stores, customers shopping, food production, quality control, head office (Stamford House/Blackfriars) and products.

Summary:
Opening of Harrogate Road, Bradford branch, with Sir John Sainsbury (with radio advert in background). Homebase. Bath branch etc. Bridget Williams of Sainsbury's Archives talks to management trainees about the history of the company. Sir John Sainsbury welcomes customers at opening of store. Jane Babbage (Sainsbury's home economist) gives talk to group. Lorry arriving with delivery at Bath. Cheese production - Farmhouse Cheddar. Sainsbury's cheese expert John Lozell tests cheese. Milk and milk packaging - Vitapint, footage at dairy factory, quality control. Havering Meat Products factory. Bacon testing, packing - Tendersweet bacon. Management Training Centre, Dulwich - Peter Davis speaks to trainees. Tea production and tea testing - Red Label Tea, tea blender John Sturgeon at work. Car parking facilities - problems with multi-storey car parks. Restoration of Green Park station at Bath - band playing, footage inside and outside store. Buying British food - production of tomatoes with greenhouse in UK. Produce inspector doing quality control of tomatoes. Flour mill Botley Mills near Southampton and bread production - stoneground wholemeal bread. Testing of food at home economics kitchen at Sainsbury's Blackfriars head office. Production of sausages. Importance of customer service. Wine - tasting with Allan Cheesman, vineyard and bottling in France, laboratory, Sainsbury's Design Studio designing labels/packaging. Barcode scanning system with checkout footage. Sir John Sainsbury interviewed by journalist. Customers "vox pop" interviews on their opinions about the store.

Duration: 38 minutes. Camera: David Scott; sound: Trevor Hotz; editing: Hugh Newsam; produced and directed by Charles Mapleston. A Malachite production for J Sainsbury.