"Help Sainsbury's Launch A Lifeboat With Long Life" press release, 31 Jul 1981

Press release announcing that Sainsbury's will have collecting tins for 'Long Life' ring pulls in its stores until late August, as part of Long Life's appeal. For every ring-pull deposited a donation of 5p will be made to the Royal National Lifeboat Institution (RNLI) to fund new lifeboats. It is estimated that the donations made at Sainsbury's will amount to the cost of one of the lifeboats, which will be named after the company. ['Long Life' probably refers to the brand of beer which had this name].