"Customers Get More For No More At Sainsbury's with Better Quality …..Same Price" press release, 16 Mar 1997

"Sainsbury's Better Quality... Same Price" leaflet promoting the constant improvements made to certain products without changing their prices. Leaflet encourages customers to "Look for the 'Q'" to find the products in this range and that a full refund will be provided to any customers who are not completely satisfied. Products promoted in leaflet are blackcurrant cheesecake, lasagne, tagliatelle with cream and fried mushrooms, Revive kitchen roll, and Duet crunch and fruit yogurt. Leaflet was available to customers at no charge and includes colour photographs.