Correspondence, reports and other papers relating to public relations for the launch of Sainsbury's in Northern Ireland. Most of the correspondence is with PR company Causeway Communications (later Shandwick Northern Ireland) and public affairs company Cherton Enterprise.
Other items include:
communications plan
qualitative research conducted by UMS for Causeway Communications on behalf of Sainsbury's.
"Opinion Formers: An Awareness and Attitudes Survey" report by Ulster Marketing Surveys
Causeway Communications client reports
Director of Corporate Communications' correspondence files about Northern Ireland
Northern Ireland public relations correspondence and other papers
- Ref. No: SA/PR/6/2/1/1/2
- Format: File/Folder
- Date: 1995
- Level: File
- Extent: 1 folder
- Access: Open
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