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Correspondence and other papers relating to Sainsbury's launch in Northern Ireland. A variety of topics relating to the launch in Northern Ireland are discussed including public relations, community involvement, Sunday trading, beers, wines and spirits licensing, press launch.

Papers include internal memoranda and papers circulated to members of Sainsbury's Northern Ireland Coordinating Group', questions and answers' documents on specific sites for proposed stores, press cuttings (copies), and a press release.