Northern Ireland public relations and general correspondence and papers, Jul-Nov 1995

Correspondence and other papers relating to Sainsbury's launch in Northern Ireland.

A variety of topics relating to the launch in Northern Ireland are discussed including public relations, public relations events (including Meet the Buyer and Ideal Home exhibition), sourcing from local suppliers, arts sponsorship, planning applications for store sites, Sainsbury's public relations agency in Northern Ireland, nutritional initiatives, press releases, and Sunday trading.

Papers include draft speech for a 'Meet the Buyers' conference, draft speech by Tom Vyner (Deputy Chairman), bullet points for Sainsbury's personnel to make concerning the companies proposals for Northern Ireland, internal memoranda and papers circulated to members of Sainsbury's Northern Ireland Coordinating Group, notes of meetings, 'questions and answers' documents on specific sites for proposed stores, press cuttings.