SA/ART Artwork (10)
SA/AWA Awards (197)
SA/BL Blackfriars (former head office) (399)
SA/BR Branch files (918)
SA/BRA Branch and estates material (58252)
SA/CAR Cartoons (8)
SA/CO Corporate material (681)
SA/CPUB Customer magazines (324)
SA/CR Corporate Responsibility (726)
SA/DEP Depots and distribution network (564)
SA/DES Design (571)
SA/EMP Employees (2253)
SA/EXT External events and issues (16)
SA/FAM Sainsbury family (1388)
SA/FIN Finance (430)
SA/HIS History of Sainsbury's (186)
SA/HIST Historical corporate information (31)
SA/HOL Holborn Business Centre (head office) (4)
SA/IMA Images of Sainsbury's (3459)
SA/LE Legal (41)
SA/MARK Marketing, sales and advertising (11467)
SA/PKC Packaging and products (11015)
SA/PR Public relations (5274)
- SA/PR/6 Local public relations, store openings and exhibitions (366)
- SA/PR/6/2 Northern Ireland launch public relations (173)
- SA/PR/6/2/1 Northern Ireland public relations files of correspondence and other papers (28)
- SA/PR/6/2/1/2 Local Public Relations department correspondence files about Northern Ireland (20)
SA/PUB Publications (1130)
SA/REG Regions (12)
SA/RET Retailing (115)
SA/SC Staff communications (980)
SA/SUB Subsidiary and associate companies (1301)
SA/WAR World Wars (49)
SA/WHO Wholesale (12)

Northern Ireland public relations correspondence and other papers, 1997-98

Correspondence and other papers relating to public relations to support the launch of Sainsbury's in Northern Ireland.

Includes correspondence with Shandwick (agency which carried out public relations work for Sainsbury's in Northern Ireland)

Items relate to matters such as sponsorship (eg the International Rose Trials in Belfast), public relations strategy for 1998/1999, and a survey about attitudes to Sainsbury's in Northern Ireland.

Northern Ireland public relations correspondence and other papers, 1997-98

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