Public relations material relating to the promotion of Sainsbury's Cookshop and Special Selection products. Includes leaflets and guides to product ranges.
Special Selection was "a selection of 350 of the finest specialist ingredients ever offered collectively" including "olive oils and vinegar, speciality sauces, pickles and chutneys, fine spices, exotic dried fruits and pulses, rare teas and chocolates...and much, much more" (from "...An Introduction" leaflet). Delia Smith was involved in developing some of the products.
Product press receptions and launches 1990s
Sainsbury's Special Selection and Cookshop public relations papers
Public relations material relating to the promotion of Sainsbury's Cookshop and Special Selection products. Includes leaflets and guides to product ranges.
Special Selection was "a selection of 350 of the finest specialist ingredients ever offered collectively" including "olive oils and vinegar,...
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Special Selection was "a selection of 350 of the finest specialist ingredients ever offered collectively" including "olive oils and vinegar,...
- Ref. No: SA/PR/7/2/3/2
- Format: File/Folder
- Date: [1994-1995]
- Level: File
- Extent: 1 box
- Access: Closed
"Sainsbury's Special Selection Regional Support Proposal" document
May 1995Proposal prepared by Conal Walsh & Stewart Ltd. Two copies of document - one includes a cover letter and is annotated.
SA/PR/7/2/3/2/1
"Public Relations Proposals for Sainsbury's Special Selection" document
[c. 1995]Document produced by Judy Tarlo Associates Public Relations.
SA/PR/7/2/3/2/2
Correspondence and other papers relating to the launch of Sainsbury's Special Selection
1994-1995Includes: correspondence and internal memoranda reports from Conal Walsh & Stewart Ltd including proposals speech by David Sainsbury at relaunch of Cromwell Road store, 17 Nov 1994 PR plan for...
SA/PR/7/2/3/2/3
Sainsbury's Special Selection and Cookshop launch press pack
1995Press pack for a journalist visit to Sainsbury's new Cromwell Road store to promote the launch of Sainsbury's Special Selection and Cookshop ranges. Contains the following items: "Fine Wines...
SA/PR/7/2/3/2/4
Sainsbury's Special Selection launch press cuttings
1994-1995Photocopies of press cuttings relating to the launch of Sainsbury's Special Selection.
SA/PR/7/2/3/2/5
Sainsbury's Special Selection and Cookshop press cuttings compilation
1995Compilation of press coverage sent by Conal Walsh & Stewart Limited relating to the launch of Sainsbury's Special Selection and Cookshop. A covering letter is also included.
SA/PR/7/2/3/2/6
Related content
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A5 booklet promoting the "Sainsbury's Special Selection" range of products which includes ready meals, meat, fish, game, exotic vegetables, and delicatessen counter products (such as desserts, pies, and cheeses). Features the copy "Delicious discoveries...from around the world", recipes which use Sainsbury's Special Selection products, and colour photographs. Recipes included: duck with tamarind and noodles; pot roast wild boar with chargrilled polenta; and enoki and vegetable tempura platter. Booklet was available to customers at no charge.
"Fresh foods from Special Selection" booklet
SA/MARK/ADV/3/1/5/1/1
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