Skip navigation Skip hierarchy
Sainsbury Archive Logo
Recording of a special business television programme for Sainsbury's staff (mainly store management teams) in which presenter Jayne Constantinis interviews group chief executive Dino Adriano about his appearance in an October 1999 episode of the BBC reality television series 'Back to the Floor'. The interview was broadcast on the "SMART" network (Sainsbury's Management and Retail Television) on 18 November 1999 by satellite to Sainsbury's stores, depots and offices.

The BBC programme showed Dino Adriano at work in the Chichester branch. The interview covers subjects such as the response to the programme, changes to "Reduced" labels introduced as a result of Dino Adriano's experiences, unknown items found at checkouts, the lack of "shoppers' trolley" sizes, bad stacking causing damage to stock, and making sure ideas of branch staff are heard. The programme includes clips from the episode.

Duration: 14 minutes 55 seconds (excluding 10 minute countdown clock at start of video).

There are two additional videos of unedited footage ("rushes") for this video.