'The Journal', December 2003

Table of content

• Contents
  02

  features
  it ad to be you 7
  three different products have
  been selected to advertise
  Sainsbury's Christmas range
  French best cellars 12-13
  Calais store is back in business -
  bigger and better than ever before
  Christmas...

• Forward View
  02

  By Adam Fowie, retail director
  Welcome to the December issue of the journal.
  With our focus firmly on the festive season there is
  a real sense of anticipation as you strive to deliver the
  best service and store standards in...

• Brie-lliant result at Q Awards
  03

  SAINSBURY'S HAS seen off strong
  competition to collect the coveted
  Gold Award at this year's Quality
  Food & Drink Awards (0 Awards).
  The prize was presented to the
  company in recognition of its
  Organic Somerset Brie. And...

• If I were boss...
  03

  Jeff Holmes, BWS assistant at Blackpole,
  has the ingredients for success.
  I believe there are four components which all add up to a
  successful store. They are - good customer service,
  great product knowledge, a warm smile...

• New chief executive appointed
  03

  JUSTIN KING, chief executive of
  Marks & Spencer's food division, is to
  be Salnsbury's new chief executive,
  l-le joins the company on 2 9 March
  2 0 0 4 when Group chief executive
  Peter Davis becomes chairman.
  Justin's...

• Let battle commence
  04

  THE COUNTRY'S best beef sirloin
  steaks have been fighting for tiie
  juiciest of titles at the Battle Of The
  Beef competition.
  The contest, organised by trade
  magazine Farmers Weekly, aimed to
  draw attention to the best of...

• Retail Eye
  04

  the journal is keeping an eye on the
  retail world as reported in the national,
  trade and regional press.
  According to The Grocer, TNS data suggests that
  Safeway has dramatically reduced the number of
  deep-cut promotions since...

• Tremendous tills
  04

  BASKET SHOPPING has never been
  easier.
  That's the view of Sainsbury's
  customers who have been among the
  first to use state-of-the-art selfcheckout
  tills. The self-service tills
  have been piloted in seven stores
  since...

• A store is born
  05

  A store is born

• Bites - Top marks for Coleraine
  05

  TOP MARKS FOR
  COLERAINE
  Coleraine store in
  Northern Ireland
  has won the
  Storewatch award in
  the Grocer 33
  survey. As well as
  providing a full
  shopping basket,
  the store scored full
  marks on all other
  criteria,...

• Christmas comes early for colleagues
  05

  COLLEAGUES AT Sainsbury's
  could be enjoying their best festive
  season ever - ttianks to a great
  offer from the company.
  If you hold a valid discount card,
  you will receivelS per cent off your
  shopping bill for the whole...

• Festive phones
  05

  IT'S CHRISTMAS-time - and to
  celebrate, Sainsbury's Mobile is offering
  colleagues an extra special deal.
  If you sign up before 31 December,
  you will be offered the choice of two,
  free top-of-the-range mobile phones:
  Nokia...

• And the winners are...
  06

  Proof of Sainsbury's quality comes
  from the number of awards won recently. top of the class
  Anton Witter and David Skiming are
  botii celebrating after being named
  prize students in the IGD business
  education awards.
  Anton,...

• It ad to be you
  07

  There are lots
  of great hero
  products this
  Christmas-but
  three stand out so
  much that they
  have been chosen
  to advertise
  Sainsbury's
  Christmas range. That's because the three
  simplyooze quality.
  First, there's...

• Cheers to the 25-year club
  08

  TWO ENJOYABLE 25-year club
  dinners were held on 26 September
  and 7 October at the Royal Lancaster
  Hotel, London, bringing together more
  than 1,300 existing and new
  members.
  The two dinners were the biggest
  yet, with members...

• Online offers for Christmas
  08

  TWO NEW Sainsbury's websites
  have been launched for Christmas
  2003 - perfectly in time for
  colleagues and customers alike to
  start stocking up for the festive
  season.
  This year's Christmas website...

• Top grading for trading graduates
  08

  AFTER12 months'intensive
  learning and assessment,
  graduates from the trading division
  have been presented with
  certificates to marl< the successful
  completion of theirfirstyearat
  Sainsbury's.
  Since joining the company,...

• Committee on the catwalk
  09

  OLDBURY COLLEAGUES have
  demonstrated their loyalty by
  setting up a committee to promote
  their store in the local community.
  Known as the Defend Your Store
  Committee, it was launched after an
  Asda supermarket opened...

• Denis is miles ahead
  09

  TRUCK DRIVER Denis LItalien is the proud winner of
  Shaw's 2003 President's Award.
  Denis, who has more than 1.4 million accident-free
  miles on his record, was presented with the award by
  Shaw's president and CEO Paul Gannon at...

• Reading, writing and winning
  09

  A PANEL of experts has named
  Sam Lloyd as winner of tfie
  Sainsbury's Baby Book Award
  2003.
  Sam's book, Happy Dog, Sad
  Dog, whicfi she wrote and
  illustrated, impressed judges with
  its "simple use of text and...

• Bites - Year of the chicken
  10

  bites
  YEAR OF THE
  CHICKEN
  Penqe customer
  Samantha Simpson
  won't be short of
  poultry for a whileafter
  winning a
  year's supply of
  fresh chicken.
  Samantha scooped
  the prize after
  entering a
  competition
  featured in...

• David reaches charity milestone
  10

  VISITING STORES within the Sainsbury Group from
  Inverness to Truro for the past 15 years, fundraiser
  David Patterson has now collected more than
  £600,000 for the Arthritis Research Campaign
  (ARC).
  David is described as a...

• In for a Penny, losing the pounds
  10

  TOP MODEL and girlfriend of rock
  star Rod Stewart, Penny Lancaster,
  visited Holborn business centre to
  give colleagues an insight into the
  exercise routines which help keep
  her in shape.
  Taking residence in the gym.
  Penny...

• Nigella writes
  10

  BEST-SELLING food writer and celebrity chef Nigella
  Lawson visited Holborn business centre to sign copies
  of her paperback book, How To Be A Domestic Goddess.
  During the promotional session, Nigella - who also
  enjoys a...

• Floral facelift
  11

  FROM TULIPSto Thai
  orchids, Sainsbury's floral
  range has been transformed to
  offer fantastic quality and even
  more value for money. And
  there are new brightly coloured
  bouquetsandmoreexotic
  owers than ever before -...

• Hot off the press
  11

  Sainsbury's Magazine's December
  issue has got Christmas all wrapped up.
  ig for the holidays is going to be effortless this 1
  we've brought in the experts, sor" ' '"
  w their menus,
  tlve entertaining is IT
  I the...

• Lift you spirits
  11

  SAINSBURY'S IS expanding its range of
  specialist spirits with a selection of
  stylish designs for those who want
  something different.
  Ketel One Vodka and Ketel One
  Citroen are made by the Nolet family
  distillery Founded in...

• Mr Men get fruity
  11

  MR MEN characters are now appearing on
  new range of organic fruit launching exclusively
  at Sainsbury's in a move to encourage younger
  children to eat more fruit.
  Despite the Government's campaign to
  highlight the importance...

• French best cellars
  12

  Having undergone
  extensive building
  work, Calais store
  is back in businessbigger
  and better
  than ever, f/ie
  youma/looks at the
  success-tinged
  history of the store
  andjust what makes
  it so popular. For wine lovers, beer...

• Christmas under one roof
  14

  This Christmas, Sainsbury's has
  mouth-watering products at such
  great prices that customers can't lose. Sainsbury's is giving
  customers a helping hand to
  make Christmas magical this year
  The list doesn't stop at...

• Calling all the heroes
  16

  This is the third year that the Local Heroes scheme
  has recognised colleagues who have gone out of
  their way to help charities close to their hearts. Whether it's through counselling,
  coaching, supporting those less
  fortunate...

• Express yourself
  18

  going on-line
  Melissa Addey, innovation project
  manager, Holborn business centre:
  The new general merchandise
  range is loolting really good, and
  I've heard lots of positive feedback
  from colleagues. But fitting out
  each...

• Cartoon
  19

  You won't find much fresher than that" "Hi pretty lady!"

• Salient points
  19

  making it available
  Christine Chlswell, customer service assistant,
  Chingford:
  When I first started working for Sainsbury's, I used
  to fill the shelves, and when we went home at night,
  the shop looked good and we were proud...

• Bumper Christmas quick crossword
  20

  ACROSS
  9.
  10.
  13.
  14.
  16.
  20.
  22.
  24.
  28.
  29.
  Bird in a pear tree (9)
  The red-nosed reindeer (7)
  Oriental (7)
  Alcoholic drinks (7)
  Brandy(3,2,3)
  Lady Hamilton? (4)
  "We
  of Orient are" (5,5)
  Insects(4)
  Gaming...

• September competition winners
  20

  Winning the £25 crossword is A Edwards, a veteran from
  Reading.
  Foralistof winners in the rest of the competitions
  featured in the September issue, please send an SAE to
  the journal at the address on page 2.

• Solutions to November crossword
  20

  Across: .Plead; 8.Biped; 10.Vodka; 11.Ton; 12.Valid; 13.Captain;
  IS. Agent; 18. Ire; 19. Create; 21. Lottery; 22. Iron; 23. News;
  24. Manager; 26. Esteem; 29. Sag; 31. Susan; 32. Regales;
  34. Rises; 35.Tay; 36. Sauna; 37....

• Solutions to quiz of the year
  20

  jebpen gieaH '£2 ;m!ajs ueouno Asjag 72 -uBLujeH lajJjeH
  12luojeys|3!JVOZ :JO||aw IHM'ei'AJJ uaqdais•8i:i3J!i!uoi||!iM
  e eq o; siue/v\ OMM 71 :pjojxo "91 :UMOI AjnqsMSJMS 'SUaie&lsj...

• Treat your taste buds
  20

  Christmas is the time to eat, drink and be merry - and
  with this in mind, the journal is offering readers the
  chance to win £150 worth of vouchers for a Taste the
  Difference Christmas dinner for four people.
  With a choice of...

• A flood of ideas
  21

  Waterside living is the spectacular central theme at next year's Dally Mail
  Ideal Home Show in association with npower (11 March - 4 April 2004 at
  Earls Court, London). So, if you've ever dreamed of swapping your home for
  a...

• Off to the gym
  21

  Want to get back in shape after Christmas - or simply
  live a healthier lifestyle?
  Ame from leading soft drinks company Britvic
  Soft Drinks is teaming up with the journal to offer one
  lucky reader a free six-month gym...

• Quiz of the year
  21

  1. Which pop princess ended her long-term / »
  relationship with modelJames * •
  Gooding in March?
  2. Which celebrity couple earned
  themselves the collective nickname
  Bennifer?
  3. Which former S/g6rea/(fesf star
  appeared...

• A Gruelling Challenge
  22

  THE FURNACE Creek 508 cycle
  race in the US is internationally
  recognised as one of the toughest
  48 hours in sport - a statement
  Stephen Nelson, trading director,
  can certainly confirm.
  Stephen completed the gruelling
  race...

• Helping Owen
  22

  CANNOCK IS busy raising money for grocery
  colleague Sally Johnson's son Owen, who has
  cerebral palsy. Owen needs ongoing conductive
  therapy, which he receives at a centre in
  Birmingham.
  So far, the store has raised more than...

• In Brief
  22

  H AYDOCK DEPOT is holding
  events to raise money for Steve
  Walker, a driver who had to leave
  work after being badly injured in a
  motorcycle accident. Robbie
  Williams, transport assistant,
  collected cash for Steve during...

• Josie scores a century
  22

  CUSTOMER JOSIE Croll has been shopping at the Burpham store since It
  opened 18 years ago. And when she reached her 100th birthday
  recently, colleagues were keen to join In the celebrations.
  For the past eight years, colleagues...

• Back to the eighties
  23

  COLLEAGUES AT Chester store
  have been coming to work
  dressed as their favourite 1980s
  icons, to celebrate Sainsbury's 20
  years in the area.
  The fancy-dress event was part
  of a fun day organised by in-store
  sampler Ann...

• Going strong
  23

  WHEN REFIT work was completed at Mere Gree
  Birmingham, the honour of opening the store feirf«TOf^
  serving colleagues Doreen Bridge and Cyril Orton.
  Doreen, a part-time customer service assistant, and
  Cyril, a part-time...

• Salmon sculpture
  23

  THE FISH counter is the last place you'd
  expect to find handcrafted art - unless, that
  is - you are a customer at Leeds store.
  There, fish counter colleague Paul Mulley
  delivers great service by channelling his
  artistic...

• The mind boggles!
  23

  IF YOU'RE looking for strange outdoor pursuits, contact Henry Stephenson,
  buyer at Holborn business centre. He's sure to give you a few ideas.
  Following his man versus horse race over the Welsh mountains, Henry has
  now taken...

• 15 minutes with...direct marketing
  24

  the journal roeets
  campaign manager
  Sophie Wingrove
  to find out
  about the direct
  marketing team.
  In a nutshell, what does your
  department do?
  We produce and mail timely and
  relevant direct marketing
  campaigns at key...