'The Journal', April 2003

Table of content

• Contents
  02

  features
  checkout great service 8
  Sainsbury's is investing heavily in
  checkout service
  delivering great service 11-14
  efficiently
  highlights fronn the store
  managers'conference
  oats cuisine 15
  a look at Sainsbury's...

• Forward View
  02

  By Adam Fowie, retail director
  I've been in the business for six nnonths now, I've learnt
  a lot and made sonne interesting observations. I am
  constantly impressed with the quality and enthusiasm
  of our colleagues right across...

• A store is born
  03

  HAZEL GROVE store has scooped the title of
  Retail Launch of the Year at this year's
  Retail Week awards. And store manager
  Kaz Kaczmarczyk says it's all down to the
  commitment of his colleagues.
  "Our colleagues set the...

• If I were boss...
  03

  In the hot seat this month is Bill Moore,
  produce replenishment assistant at
  Shrewsbury store.
  If we are going to truly deliver great service, we must
  take a long, hiard look not only at our strengttis, but
  also our...

• Days out with Tussauds
  04

  SAINSBURY'S HAS teamed up with Alton
  Towers.Chessington World of Adventures,
  Thorpe Park, Madame Tussaud's and Warwick
  Castle to offer customers free tickets to each
  of these attractions when they spend £25 or
  more...

• Ensuring there's plenty more fish in the sea
  04

  SAINSBURY'S COMMITMENT to and Agriculture Organisation of
  sustainabillty continues with the the United Nations code of
  news that all wild fish sold in conduct for responsible fisheries.
  stores will be sourced from The code is...

• Retail Eye
  04

  the journal is keeping an eye on the
  retail world as reported in the national,
  trade and regional press.
  • Asda is to introduce locally sourced products for
  the first time in all its stores by 2004. The company
  claims that...

• Win a break at Alton Towers
  04

  win a break at Alton Towers
  We've got two exciting breaks in the brand
  new Splash Landings Hotel at Alton Towers,
  to give away. The lucky winners will receive a
  two-night stay for a family of four which
  includesunlimited...

• Bites - Business Centre Colleagues Working In-Store at Easter
  05

  bites
  BUSINESS
  CENTRE
  COLLEAGUES
  WORKING INSTORE
  AT EASTER
  Holborn business
  centre colleagues
  are being asked to
  help deliver great
  service direct to
  the customer by
  working in-store on
  Wednesday 16 and
  Thursday 17...

• Click while you shop
  05

  A STATE-of-the-art computer learning centre has
  opened at Oldbury Savacentre, giving people the
  chance to gain IT qualifications while they shop.
  There are over 200 courses on offer and the
  equivalent of 5,000 study hours...

• Top for full baskets
  05

  Top for full baskets

• Track and trace for organics
  05

  FOR THE first time, Sainsbury's customers
  are now able to use the Internet to trace all
  British organic fruit and vegetables right
  back to the farm on which they weregrown.
  The scheme is being extended across all
  organic...

• Change of focus for mystery shoppers
  06

  THE MYSTERY customer measure is being changed to
  make it simpler and more focused on measuring what
  matters to customers. From this month, mystery
  customers will use the new, shorter questionnaire when
  visiting stores.
  The...

• Changes in pensions arrangements
  06

  AS STOCK markets decline and
  people live longer, pensions have
  become a thorny issue for many
  companies. That's why Sainsbury's
  has reviewed its pension
  arrangements to ensure that
  appropriate pension
  arrangements are in...

• Green light for gas reduction
  06

  ACTION ENERGY, a government-backed programme
  to encourage energy efficiency, has praised
  Sainsbury's for reducing its carbon dioxide emissions.
  Along with other retailers, which have taken the lead
  in reducing emissions,...

• Bites - Minister Visits Stoke Distribution Centre
  07

  bites
  MINISTER VISITS
  STOKE
  DISTRIBUTION
  CENTRE
  Alan Johnson,
  Minister for
  Employment
  Relations and the
  Regions and George
  Stevenson, MP for
  Stoke, recently
  visited Sainsbury's
  distribution centre
  in Stoke....

• Chiswick colleagues go on patrol
  07

  CHISWICK COLLEAGUES are
  swapping their uniforms for
  fluorescent jackets and acting as
  lollipop ladies outside the store.
  The store is sponsoring the
  school crossing patrol to help
  children at the nearby Belmont
  Primary...

• Meaty contract for Scottish supplier
  07

  SCOTTISHI^EAT supplier Simon
  Howie has teamed up with
  Sainsbury's in a £1 million deal to
  supply all Scottish stores that have
  a fresh meat counter.
  Simon Howie leads one of the
  first Scottish companies to join
  Sainsbury's...

• Two of the best
  07

  JON ARNOLD and Sarah Swindell
  are two of the best dairy buyers in
  the business - according to their
  own suppliers. The Grocer has
  introduced a monthly look at the
  best buyers in UK grocery and in its
  first ever feature,...

• Checkout great service
  08

  Jamie spearheads checkout service
  drive with new TV advertising campaign. Jamie Oliver is appearing on TV
  screens across the country later
  ttiis month as part of Sainsbury's
  drive to improve checkout service.
  The drive also...

• In season
  09

  Jane Curran, food and drink editor of
  Sainsbury's Magazine sings the praises
  of tine humble cauliflower
  i\k^^ ^ ^
  Once the clocks have sprung forward there's a positive
  feel in the air and at the end of this month we'll...

• Sainsbury's goes Stateside
  09

  Look out for a brand new range of American
  foods now available at Sainsbury's. The range
  combines classic American favourites like
  cranberry pancakes, yummy deep pan pizzas
  and curly fries plus an exciting range of
  authentic...

• Spice up your life
  09

  Sainsbury's buyers have traveled to every
  corner of India from Delhi in the north, to
  Kerala in the south, and Mumbai in the west,
  to discover the real flavours of India.
  spices
  Authentic aronfiatic Indian meals are now
  easy...

• Best from the west
  10

  SHOPPERS IN Cornwall, Devon, Somerset and Dorset will
  be the first in the UK to benefit from Sainsbury's new
  season West Country lamb.
  In a commitment to local sourclng, Sainsbury's began
  offering West Country lamb in...

• Bites - We are the champions
  10

  bites
  WE ARE THE
  CHAMPIONS
  Balfiam store
  emerged as winners
  of the SSA Quiz,
  held on 15 and 16
  March. New
  Bret ton and
  Red ditch 5 tores
  took second ant!
  third place. Thr;
  event, now in its
  10th year. Drought
  tog...

• Drive away a bargain
  10

  THINKING OF buying a car or just
  renewing your car insurance?
  Check out the offer at Sainsbury's
  Bank - and don't forget the
  preferential rates for colleagues
  could make it even cheaper.
  It certainly worked for...

• Drop before you shop
  10

  CHEADLE STORE recently hosted
  the launch of Stockport's "Drop
  before you Shop" campaign to
  encourage residents to bring their
  bottles, paper, cans and textiles to
  supermarkets for recycling. The
  Mayor and Mayoress of...

• Service is key
  11

  Last month, some 600 colleagues gathered at Celtic Manor in
  Newport, Wales, for the annual store managers' conference. conference highlights
  • major investment in labour, equating to:
  • 132 additional hours on checkout per...

• The way ahead
  12

  Sara Weller
  deputy managing
  director
  Sara Weller outlined the ongoing
  Investment in customer researcti.
  "If we know more about what
  motivates the 11 million customers
  passing through our stores every
  week, we have the...

• Four breakout sessions
  13

  In four breakout
  sessions, senior
  managers"putthe
  flesh on the bones"
  of the headlines
  announced in the
  opening speeches. delivering great
  service
  John Coveriey, Jeremy
  Schwartz, Simon Webb
  "Time is our customers'...

• And the winners were...
  14

  Six top performing managers who have really made a
  difference to their stores were recognised at the conference
  in the Sainsbury's Retail Awards 2003. The winners received
  their prizes from retail director Adam Fowle.
  Nigel...

• Delegates' comments
  14

  "Better structured this year and
  faster paced. Tt)e inforrr)ation is
  more rounded so you feel you 're
  getting ttie w/io/e picture. Andtfie
  supplier exf)ibition is a good forum."
  Rob Jaroki, Warren Heath
  "I've learned a lot...

• Open forum
  14

  Stuart Mitchell, Sara Weller
  and Adam Fowie took
  questions from delegates.
  Q: We've had labour regularly taken
  out of the business and put back In.
  How can we be sure that this time, it
  is going to stay in?
  Stuart Mitchell:...

• Oats cuisine
  15

  In the first of an occasional series of regional
  profiles the journal y\s\ts Scotland to find out
  more about what's on offer in the region
  Berryden Road's store manager
  Coral Douglas is celebrating being
  highly commended at...

• A world of food at your fingertips
  16

  Zingy ginger, sweet
  mangoes and
  crunchypakchol
  arejustsomeofthe
  international
  ingredients to look
  out for at the World
  of Food event
  launching in-store
  laterthis month. Sainsbury's is positioning itself as
  the UK's...

• Express yourself
  18

  don't go away
  empty-handed
  Ying-Hui The, customer service
  assistant, Covent Garden Local:
  When I saw a customer return to
  the checkouts with an empty
  basket, I asked: "Oh, didn't we
  have what you were looking for?"
  He...

• Cartoon
  19

  I asked if she's forgotten her glasses and she said she's got 20-20 vision

• Salient points
  19

  Mr and Mrs Homer, veterans:
  Could you please give us some information regarding
  letters we have received from GHW Stockbrokers
  headed, "What is happening to your Sainsbury
  shares?"
  Is the company authorised by Sainsbury's to...

• December competition winners
  20

  Winning the £25 crossword is Sue
  Gilks.atRedditch.
  For a list of the winners in the rest of the
  competitions featured in the
  November issue, please send an SAE to
  thejourna\ at the address on page 2.

• Magical prizes will cast a spell
  20

  Warner Home Video unlocks the magic this April when it
  releases the smash Harry Potter And The Chamber Of
  Secrets on an extra features-loaded double disc DVD and
  onVHS.
  The second instalment in the Harry Potter series
  follows...

• Quick crossword
  20

  ACROSS
  3. Injures with a knife (5)
  8. Triteor banal,slang(5)
  10. Try to equal or surpass
  (5)
  11. Pair of performers (3)
  12. Body cavity (5)
  13. In combination,
  together (7)
  5. Long-snouted mammal
  (5)
  IB....

• Solutions to March crossword
  20

  Across: 3. Tweed; 9. Prayer: 10. Truant; 11. Niece; 12. Arab;
  15. Handle; 17. Tally-fio; 19. Yep; 20. Ensue; 22. Kiosk; 24. Pride;
  25. Salon; 27. rat; 29. Nursery; 32. Always; 34. Else; 35. Dougfi;
  37. Candid; 38. Easter; 39....

• Calling all bookworms
  21

  Do you fancy yourself as a literary critic? Would you like to receive
  and review books for Sainsbury's fortnightly?
  Well here's your chance. Sainsbury's is looking for
  readers who will be asked to review each book they...

• Flavour of the month
  21

  Reef has launched a new look and a juicy new flavour -
  Blackcurrant & Raspberry - to its range. And to celebrate.
  Reef has teamed up with the journal to offer five readers the
  chance to win a case of the new flavour.
  Reef...

• Join Pepsi's field to win table football
  21

  Pepsi, from leading soft drinks company
  Britvic Soft Drinks, has announced new
  links with the Manchester United and
  Real Madrid clubs.
  i Pepsi is the sponsor of the world's
  best footballers including David
  Beckham, Juan...

• A night to remember
  22

  LOOKING DASHING in tartan
  on Burns Night was fresh
  foods manager Andy Renton
  at Great Yarmouth. As he
  offered customers the chance
  to sample haggis - both
  vegetarian and meat - as well
  as Scottish beers, Andy
  watched sales...

• In Brief
  22

  stock loss prevention manager at
  CRAYFORD Keith Burctiell
  helped two customers in a fix by
  changing their flat tyre - and also
  locating where the puncture was.
  Thecouple.whoonly
  discovered their predicament
  when they were...

• Local business lends a hand
  22

  HARROGATE RECEIVED a helping
  hand in its fundraising efforts when
  Richard Stanfield (pictured, centre),
  from Venture Portraits, presented the
  store with chegues for its two Penny
  Back charities.
  While a Multiple Sclerosis...

• Marathon man
  22

  NICK MORRIS headed for New Yorl( recently in his guest
  to raise funds for charity.
  The duty manager from East Prescot Road was taking
  part in the Big Apple's annual marathon, and completed
  the event in four hours 12 minutes,...

• A dash of romance
  23

  STORE GREETER Tony Wilsdon
  added a touch of romance to all his
  customers' lives at Bradford store
  when he dressed up and handed
  out free chocolates to celebrate
  Valentines Day.

• Alan's a cut above the rest
  23

  CHADWELL HEATH warehouse
  manager Alan Fortune's latest
  fundraising escapade earned him a
  congratulations card from comic
  legend Norman Wisdom, thanks to a
  tip-off from a colleague.
  Alan grew his hair for 12 months -
  even...

• Fergus wins free beer for a year
  23

  WHEN SOUTHAMPTON resident Fergus Ritchie bought
  a bottfe of beer at his Hedge End store he was bowled
  over when he opened the bottle and found a winning
  symbol under the crown entitling him to free Badger
  Beer for a year.
  The...

• Leicester celebrates
  23

  COLLEAGUES AT Belgrave Road
  donned traditional costumes,
  offered henna hand-painting and
  distributed Indian sweets to
  celebrate the Hindu festival Diwali.
  A collection to support a local
  Hindu centre raised £200.
  Said...

• Service with a smile
  23

  HARPENDEN'SMARC
  Jones delighted one
  customer recently when
  delivered excellent service.
  Said wheelchair-bound
  Andrew Madel: "I entered
  your store one Saturday
  morning recently feeling
  very cold and not wanting
  to shop....

• The nose runs on
  24

  I As this issue of the journal went to press, colleagues
  ; across the business were still recovering from Red
  Nose 2003! Reports and photographs are still flooding
  I in from colleagues who have run, jumped, hopped,
  ; cycled,...