'The Journal', May 2003

Table of content

• Contents
  02

  Sainsbury's 11-14
  nose how to
  fundraise
  hair-raising tales
  from Red Nose Day
  heroes' 16-17
  return
  Local Heroes is back
  grape 24
  expectations
  raise a glass to Sainsbury's
  Wine Fair
  eatures
  time to get fresh
  summer's...

• Forward View
  02

  ByJonHartland, retail change director
  Welcome to the May issue, whiich focuses on our
  efforts to improve ctieckout service.
  Service is one of ttie core elements of our strategy
  and is absolutely central to our brand and the...

• Bites - Ratings winner
  03

  bites
  RATINGS WINNER
  Sainsbury's Bank
  has frozen loan
  rates for colleagues,
  families and friends.
  This is part of tfie
  Bank's pledge to
  provide colleagues
  with the best rates
  it can offer and
  beats any customer
  rate....

• Celebration cakes rise to the occasion
  03

  CELEBRATION CAKES are getting
  better - and customer cornplaints
  played a key role!
  Jack Goldsmith, quality manager
  for cakes, has been assessing the
  quality of Celebration cakes, and
  customer complaints form an
  important...

• If I were boss...
  03

  Ricky Barefield, a part-time clieckout
  assistant from South Woodford, wants
  colleagues to talk to customers more.
  With the UK food retailing market reaching saturation
  point, it is important we now try and look at...

• Trading statement shows Sainsbury's stays on track
  03

  SAINSBURY'S QUARTER-four
  trading statement showed total
  sales for the quarter in Sainsbury's
  Supermarkets were up 2.8 per
  cent* and like-for-like sales up1.3
  per cent*. Meanwhile, Shaw's
  quarter-four sales went up by...

• A pizza the action
  04

  MAM A Ml A - customers at Stokeon-
  Trent's new Savacentre are
  queuing up for the Italian pizzas
  baked in-store at Sainsbury's first
  ever authentic Italian pizza bar.
  The pizzas are cooked in an
  authentic stone baked oven...

• Bites - Tackling obesity with healthy eating store tours
  04

  bites
  TACKLING
  OBESITY WITH
  HEALTHY EATING
  STORE TOURS
  Sainsbury's and
  healthcare
  company Roche
  have teamed up to
  help combat
  obesity. The two
  companies are
  working with GPs
  and offering
  Healthy Eating for a
  Healthy...

• Retail Eye
  04

  thejournalls keeping an eye on the
  retail world as reported in the national,
  trade and regional press.
  J Sainsbury's to You has taKen E10.4m of business
  from Tesco.com. Customers a(so switched to
  Sainsbury's to You from Asda,...

• Take five logo on the go
  04

  LOOK OUT for the new five a day
  logo on own-label fruit and
  vegetable ranges from the end of
  May. The logo makes Sainsbury's
  the first UK supermarket to label
  fruit and vegetable portions,
  helping customers reach their
  f...

• Bank on home help
  05

  ACCORDING TO new research
  from Sainsbury's Bank, the
  outlook for the housing market
  looks fairly buoyant for the next
  three to six months. Six per cent
  of homeowners - some 1.026
  million people - intend to move
  between now...

• Bites - Charity call
  05

  bites
  CHARITY CALL
  Do you knowa
  charity that could
  benefit from a
  £5,000 donation?
  if so, now's your
  chance to nominate
  them through The
  Guardian Charity
  Awards 2003,
  which are
  sponsored by
  Sainsbury's. This is
  the...

• No raw deal for Shaw's bananas
  05

  SHAW'S HAS bananas down to a science - and
  it's all thanks to a banana room at one of its
  distribution facilities whicbsupplies 95 per
  cent of Shaw's bananas to stores.
  Ttie banana room, which is slightly
  warmer than other...

• Scan 'n' pack -in the bag
  05

  SAINSBURY'S COMMITMENT to
  Checkout service has taken a step
  forward with the unveiling of a new
  scan 'n' pack logo for carrier bags.
  The new logo, printed on carrier
  bags, is another way of telling
  customers what service...

• Goody goody yum yum!
  06

  The early call of summer makes it a
  perfect time to relaunch be qood to
  yourself, the popular range which
  achieves sales in excess of E200m
  a year.
  In order to remain market leader
  in the increasingly...

• It all ads up
  06

  A look at advertising for
  Sainsbury's products over
  the next month
  Radio advertising this month
  follows the summer eating theme
  in-store, with three radio commercials
  on air throughout May.
  Each commercial is linked to...

• Time to get fresh
  06

  Summer arrives in-store this month and
  with it comes an outstanding opportunity
  for Sainsbury's to communicate its 'First
  for Fresh' promise to customers. First for Fresh is Sainsbury's drive to
  regain its competitive...

• Blue Parrot Cafe spreads its wings
  07

  Thirty-five new tasty food and drinl< ideas will
  be added to tfie 6/ue Parrot Cafe range from
  early June - and they get the thumbs-up from
  parents and kids alike.
  Mums asked for simple, quality meals and.
  snacks. So...

• Eggs go back to nature
  07

  Sainsbury's is encouraging the
  creation of a more natural habitat for
  hens with the launch of Woodland
  free-range eggs.
  Woodland Eggs is the brainchild
  of John Widdowson, a free-range egg
  producer based in Devon....

• Hot off the press
  07

  To celebrate this month's World of Food
  event, try this Thai-style treat courtesy
  of Sainsbury's Magazine.
  Thai-style beef, tomato
  and herb salad
  Serves 4
  1 tablespoon Thai fragrant rice
  V2 teaspoon crushed chillies
  1...

• Cracking the checkout challenge
  08

  A major investment
  in checkouts will
  helpcolleagues
  offer the best
  possible service. More checkout colleagues are being
  recruited, there's a new focus on
  scan 'n' pack and a new checkoutmanning
  guide will help get the...

• Bites - The shows must go on
  10

  bites
  THE SHOWS MUST
  GO ON
  Sainsbury'swill
  have a presence at
  seven county
  shows over the next
  three months as
  part of its ongoing
  commitment to
  British agriculture
  and its supplier
  partners in regions
  across the...

• Frozen comes in from the cold
  10

  CONGRATULATIONS TO colleagues
  at Kidlington who have helped the
  store come top of a frozen food
  incentive scheme in region 22.
  Colleaguesgottoworkona .
  number of different initiatives.
  Jodine Perrin, assistant...

• Fuel's errand
  10

  SPOTTED AT Huli recently were
  these Tesco vans filling up with
  Sainsbury's fuel. Eagle-eyed
  PFS business development
  manager Adrian Wagstaff, saw
  the opportunity to capture the
  event on camera.
  He said: "I know our fuel...

• Ten years of quality reading
  10

  SAINSBURY'S MAGAZINE has
  plenty to celebrate as It hits its 10th
  anniversary this month. With
  around three million readers every
  month, it's the country's top
  "glossy" magazine, inspiring
  loyalty among Sainsbury's
  customers...

• Win a case of Champagne
  10

  Win a case of Champagne

• Sainsbury's nose how to fundraise!
  11

  Congratulations to all colleagues who put their heart and souls into Red Nose Day, helping
  the company raise a staggering £6 million. Store colleagues threw themselves into
  f undraising, and while customers not only enjoyed the...

• A clean sweep
  15

  CUSTOMERS AT four stores are now able to get a lot
  more than their shopping at Sainsbury's.
  Stanway, Chippenham, Bury St Edmunds and
  Horsham now offer dry-cleaning, laundry and photo
  processing at an In-store service centre,...

• Bites - Crisis management
  15

  bites
  CRISIS
  MANAGEMENT
  Homeless charity
  Crisis is benefiting
  from donations of
  more tfian 10,000
  portions of fruit and
  vegetables a weekthanKstoan
  initiativesetupby
  Sainsbury's.
  Wtien produce buyer
  Leo Muid, based...

• Giving landfill a skip
  15

  CONGRATULATIONS TO Stratford
  store in east London, which has just
  become the first supermarket in the
  UK to get rid of its skip in a move to
  reduce the amount of waste going
  to landfill sites.
  Last year, Sainsbury's...

• Sainsbury's cleans up
  15

  SAINSBURY'S HAS become the first
  supermarket to offer customers an
  own-brand car valeting service, with
  the opening of a Handwash Valet
  Centre at Water Lane, Farnham,
  earlier this year.
  Around 200 customers are using
  the...

• Heroes' return
  16

  Do you give time to help your local community?
  Then apply for Local Heroes today and your
  cause could soon be £200 richer. Local Heroes is back - and
  Sainsbury's is hoping it will be more
  popular than ever this year.
  Last...

• Express yourself
  18

  Julie Doughty, stock control
  assistant, Maidstone:
  I was pleased to see the
  introduction of recycling bins in
  offices. The computer wastes a lot
  of paper - printing off reports which
  have no data on them. Could the
  system...

• Cartoon
  19

  Right, we've scheduled 2000 checkout hours this week, but if there's another killing on Coronation Street we won't need anything like that many!

• Salient points
  19

  checkout calculations
  CffVe Thorpe, store manager, Bramingham Park:
  How is the optimum number of checkouts
  calculated? What is it based on?
  Paul Wilson, programme manager, delivering great
  service, replies:
  We will be using...

• January/February competition winners
  20

  Winning the £25 crossword is Mrs P Knight, a veteran
  from Brighton. ThewinneroftheElGwordsearchis
  another Mrs P Knight, also a veteran, but from Croydon!
  For a list of the winners in the rest of the competitions
  featured in...

• Quick Crossword
  20

  ACROSS
  1. Desires (5)
  6. Legal panel member (5)
  9. Extremely ugly,
  repulsive (7)
  10. Tennis, for example (5)
  11. Thaws (5)
  12. Breaks suddenly (5)
  13. Type of fruit (7)
  15. Fluid in pens(3)
  17. Legal document (4)
  18....

• Solutions to April crossword
  20

  Across: 3. Stabs; 8. Corny; 10. Rival; 11. Duo; 12. Sinus;
  13. Between; 15. Tapir; 18. Dan; 19. Valise; 21. Cordial; 22. Lion;
  23. lota; 24. Affront; 26. Engulf; 29. Add; 31. Koala; 32. Kneecap;
  34. Trait; 35. Pod; 36. Storm;...

• Win a luxury break with Macdonald Hotels
  20

  With the whole business now focusing on customer
  service as its No.1 priority, this month'syourna/ is
  offering you the chance to enjoy some fantastic service,
  courtesy of Macdonald Hotels.
  Our lucky winner will enjoy a...

• Free Ben & Jerry's for a year!
  21

  Ben & Jerry's Is celebrating the launch of delicious
  new "Core Concoction" flavour Karamel Sutra in
  Salnsbury's. And what better way to share their
  passion for ice cream than by giving one reader a
  year's supply of tasty...

• Hit the bottle!
  21

  To celebrate the Wine Fairs starting in-store this month,
  the journal has teamed up with the wine team to give
  away a case of wines. The case reflects the "round the
  world" theme of the Wine Fair, offering 12 bottles of...

• Watch out for a great deal!
  21

  Brand Image has teamed up with the journal to offer
  readers the chance to win a Rotary two-tone bracelet
  watch. And what's more, those of you not lucl to win one of the prizes can tal 50 per...

• Birthday bash for Woolwich
  22

  AMONG THE guests of honour at Woolwich
  store's 30th birthday celebrations were Mrs
  Cann, who has shopped at the store for the
  past 30 years, Sheila Corbett, who has worked
  there since it opened, and the local mayor.
  On the...

• Counting the pennies
  22

  THANKS TO the generosity of
  Orpington's customers - through
  the Penny Back scheme - six local
  charities and Comic Relief are each
  £500 better off.
  Store manager Mick Ingledew is
  pictured presenting the
  representatives...

• In Brief
  22

  Southampton's SHIRLEY store is
  this year celebrating 40 years
  since its opening - and to nnarl( the
  occasion all former Shirley
  colleagues are invited to attend the
  celebration on 25 October at the
  city's Grand De Vere...

• Kick start to success
  22

  Kick start to success

• A taste for the finer things
  23

  MORE THAN 200 Harrogate customers
  attended a wine tasting evening organised
  by the store which raised £2,500. The
  funds are enabling two local schools -
  Wakefield Girls High
  ~ ^ School and the Queen
  Elizabeth...

• Dewsbury helps out in a jam
  23

  PENSIONER ERIC Blackburn is grateful to Dewsbury store for helping him out in a jam. Eric
  has been making and selling jam for charity for the past 3 0 years and buys all his sugar from
  Sainsbury's.
  Said Eric: "In the store they...

• Fundraising is child's play
  23

  CHILDREN'S CHARITY Childlife
  would like to thank all colleagues
  who made donations through the
  payroll scheme last year - which
  helped to raise £13,000.
  This impressive total makes
  Sainsbury's colleagues one of the
  most...

• Where there's smoke...
  23

  SMOKERS VISITINGSale were
  given food for thought on
  National No Smoking Day
  thanks to a programme of
  activities designed to generate
  awareness of the harm smoking
  can cause.
  Three nurses from local
  health centres were on...

• Grape Expectations
  24

  Australian Chardonnay, Chilean Merlot, Claret^^
  Bordeaux... whatever their favourite wine, j
  customers are sure to find something to tempt
  them in the Sainsbury's Wine Fain Running f ronn mid-May to the end of
  June, tlie Wine...