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  • Contents Page 02

    In the news
    3 Triple success in Grocer 33
    Yourn
    5 Kelly Holmes signs up for Active
    Kids
    6 Egg-cellent results for
    Convenience
    7 Chart CDs for just £8.99 online
    iiiriMflimvM ™
    15 Fresh to cook meals come to
    117...

  • Up Front 02

    Welcome to the April Journal.
    hope you all had an enjoyable Easter,
    and are looking forward to the warm summer
    months.
    On 24 March we announced our fourth
    quarter results to the city. Your managers will
    have spoken to you...

  • Fact 03

    Sainsbury's sold
    more than four
    million reed
    noses (during
    Comic Relief and
    £6.5 million
    was (donateid to
    the charity. The
    event (delivered
    an estimated
    0.3 per cent extra
    like-for-like sales
    in quarter 4.

  • Grocer 33 - it's a hat-trick 03

    Proof that availability is improving
    comes from The Grocer. The
    magazine has voted Sainsbury's as
    Top Store for three weeks out of
    four.
    First to achieve the top slot was
    Market Harborough. Store
    manager Chris Dix said his...

  • Quarter four sales up 03

    Sales for quarter four show an
    improving trend with total sales
    up 7.2 per cent (5.4 per cent
    excluding petrol). Like-for-like
    sales (adjusted for Easter) were
    up 3.7 per cent (1.7 per cent
    excluding petrol).
    Chief...

  • Fudge is In Pole position 04

    Taste the Difference fudge is on its way to the
    North Pole. The fudge has been chosen as one
    of the provisions for the Ultimate North polar
    expedition and will provide much-needed fuel
    for the journey.
    Expedition leader Tom...

  • Haydock colleagues return to learning 04

    Haydock depot has reo|
    learning centre In a bl^
    colleagues brush up o#
    skills.
    In partnership with unions
    TGWU and USDAW, Sainsbur^
    has Installed £11,500 of ne
    computer equipment, and i
    90 colleagues have enrolle
    courses...

  • Whole lotto luck 04

    Want to win the Lottery? Then buy your ticket from
    Sainsbury's!
    Sainsbury's is building a reputation as a lucky
    store for customers taking a flutter on the Lottery.
    Firstly, Jackson's store in Aniaby, Hull, sold a £3
    million...

  • Fuel of good ideas 05

    Northern Irish stores have
    joined forced with the
    Northern Ireland Cancer Fund
    for Children to help families of
    young people undergoing
    treatment for cancer with
    financial help for travel costs.
    The charity's Road...

  • Kelly signs up for Active Kids 05

    Double Olympic gold medallist
    Dame Kelly Holmes is the face
    of Active Kids, Sainsbury's
    programme to encourage
    healthy eating and provide
    schools with vital equipment
    and training so that Britain's
    children can exercise...

  • Ruaridh serves up success 05

    A recipe developed by a 15-yearold
    schoolboy has been turned into
    a Be Good To Yourself ready meal.
    The dish has soared straight into
    Sainsbury's best sellers list and will
    soon be available in all...

  • Customer Corner 06

    QYou had a lot of offers in
    your stores relating to
    St Patrick's Day this year - why
    don't your stores celebrate
    St George's Day (April 23)?
    ASt Patrick's Day and St
    George's Day are both
    important events in the...

  • Egg-cellent results for Convenience 06

    It's been a cracking Easter for
    Convenience stores, especially
    Locals - sales of Cadbury Creme
    Eggs have increased by 300 per
    cent since last year
    Simon Stokoe, operations
    manager - Convenience, explained:
    "Last year we...

  • Rwandan coffee's full of beans 06

    Limited edition packs of
    Rwanda Maraba Bourbon
    coffee carrying the Comic
    Relief logo went on sale at
    Sainsbury's in February until
    the end of April.
    The coffee, from Union
    Coffee Roasters, has helped
    rebuild the lives of...

  • Chart toppers at rock bottom prices 07

    Now you can get even better value on online CDs
    and DVDs from Sainsbury's.
    With chart CDs for just £8.99 including
    delivery and new and best-selling DVDs from
    £11.99 including delivery, Sainsbury's prices are
    line with - if...

  • Ernest clocks up 58 years 07

    Remember the days when
    colleagues sliced up the cheese
    and ham and served customers
    over a marble-topped counter?
    Ernest Rabbitt certainly does.
    Ernest joined Sainsbury's in 1947
    and is still going strong 58 years
    later,...

  • Fresh study reveals health of the nation 07

    Fresh study reveals
    health of the nation the south coast town eat 13 per cent
    more fresh fruit and vegetables than
    their rivals. But the biggest surprise
    came from Glasgow. The city, once
    famous for the deep-fried Mars...

  • "We need to listen to colleagues even more" 08

    New retail director Ken McMeikan is determined to use customer
    feedback to help put Sainsbury's back where it belongs QHi Ken, welcome aboard.
    How are you settling in?
    AFantastically well. The people
    I have met have been...

  • Tears and cheers at first retail awards 10

    Sainsbury's first Retail Awards ceremony was a night to remember Almost 1,000 colleagues from
    nearly half our stores across
    the country attended
    Sainsbury's first ever Retail
    Awards on 1 March. The awards
    were to recognise...

  • Local Heroes cash boost for charities 12

    If you support a
    good cause, then
    Sainsbury'swill
    add to your
    efforts with a
    cash donation
    Sainsbury's colleagues are
    amazing people - you'll do
    anything for a good cause. You've
    done parachute jumps, taken part
    in It's...

  • Retail Eye 14

    ASDA chief executive Tony
    DeNunzio is leaving the
    Wal-Mart owned UK
    supermarket to join Dutch
    retailer Royal Vendex. He will be
    replaced by chief operating
    officer Andy Bond.
    • MARKS & SPENCER has
    announced the...

  • Sunday Times sees signs of a recovery 14

    The Sunday Times has
    reported improved availability
    across the Sainsbury's estate
    in an article published on
    6 March.
    Last October the paper
    conducted an independent
    survey of availability in 20
    stores across the country....

  • Supermarkets praised for quick response to Sudan 1 recall 14

    Supermarkets and food
    manufacturers moved swiftly to
    recall products affected by Sudan
    1, the illegal dye found in a batcfi
    of imported chilli powder.
    Colleagues pulled out all the
    stops to identify all the products
    that...

  • Fact 15

    Sales of
    instantly
    warming food
    saw a 60 per
    cent uplift
    during the cold
    snap in March.

  • Get fresh to cook 15

    A fresii meal prepared in under 20
    minutes - tasty, healtiiy food ttiat is
    also convenient. And now it's
    available at Sainsbury's.
    The new ready-to-cook meals
    contain fresh raw ingredients and
    pre-prepared sauces. All...

  • UK is year-round tomato source 15

    The first British tomatoes went on sale in
    Sainsbury's stores in early March, despite
    freezing weather conditions.
    New and improved growing methods have
    now enabled UK-based suppliers to produce
    commercial-sized crops of...

  • "Ferrari visited ourstore for charity" 16

    Customers got
    a taste of Formula
    One action in
    Bridgwater
    Bridgwater put the wheels in
    motion to raise money for a local
    charity - the British Institute for
    Brain Injured Children (BIBIC).
    Duty manager Steve...

  • Local Heroes 16

    If you or your store
    has been involved in
    any activities for
    charity, don't forget
    to apply to the Local
    Heroes scheme. You
    could receive up to
    £500 for your
    efforts! See page 12
    to find out how.

  • Medals for children 16

    Lynn Goodman from Burnley found a good use
    for the medals and collector albums, wfiicfi were
    fe left over from last year's England football
    p campaign in-store.
    Lynn remembered that two customers
    regularly travelled to Egypt...

  • A Diamond Couple 17

    itomers received
    se message of
    iiS^^lulations on their
    60th wedding anniversary.
    Robert and Charlotte
    Brown have shopped at the
    store ever since it opened
    and their daughter Pam
    Knight and her children have
    worked there...

  • Briefs 17

    • HOLBORN donated 1,000 bags
    of sweets as gifts for the services
    in London at Christmas. Mike
    Gross and his friends and family
    visit hospitals, fire stations,
    army barracks, ambulance
    stations and the police every
    year to...

  • Mike makes a big impression 17

    Mike Hamm turned a few heads at the checkout in
    Stratton when he dressed as famous nanny, Mrs
    Doubtfire, to raise money for the children's
    intensive care unit at Guy's Hospital in London.
    Mike's grandson, Matthew, was admitted...

  • New kit is a hit 17

    Oartford has sponsored a focal youth football team
    and provided a smart new kit printed with the name
    'Sainsbury's Dartford'.
    Some of the players work at the Dartford store and
    their parents asked if Sainsbury's could help...

  • Tell Justin 18

    Three colleagues who wrote to Tell Justin got the chance to see their ideas
    being put into action and give their input at a checkout training session The Tell Justin scheme has
    generated so many great ideas
    that several trends...

  • A chunky addition to Dolmio Bolognese 19

    Now there's a quick and easy way to add
    vegetables to Bolognese. In April, Dolmio will be
    launching Dolmio Chunky recipes, a new range of
    sauces crammed with chunks of delicious
    vegetables.
    There are four varieties to choose...

  • A new zest for life 19

    If you love life, you'll love the new sugar-free 'diet
    Coke' with Lime, which is now available in 500ml, 6 x
    330ml multipack cans and 2L at Sainsbury's.
    It is estimated that 'diet Coke' with Lime will be
    worth £4 million in...

  • Product Tests 20

    Colleagues try out some of the products available in-store To celebrate Fairtrade Fortnight between
    1 and 13 March, we asked colleagues from
    DIdcot store to try out some Fairtrade
    products.
    Fairtrade products guarantee a fair...