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  • Contents Page 02

    P4 OUR NEWS
    Find out what's going on in the business.
    P7 RETAIL WATCH
    Why Jamie makes our Christmas
    advertising better than the rest.
    P8 DID YOU KNOW?
    Join Franki Pepperrell on her exciting
    journey to the Managers'...

  • GUEST EDITOR MARTIN CHRISTMAS 03

    MARTIN CHRISTMAS
    Stock Control and
    Warehouse Manager, Thorley ^ " ^ a s u r n a m e ^e mine there was always a good chance
    that I'd be asked to guest edit this Christmas themed edition
    of the Journal, but I'm very glad I...

  • A great place to work 04

    Once again we're
    winning awards
    for our training
    schemes and
    being a welcoming
    workplace.
    Imelda Walsh, HR Director,
    has some great news: "We
    have gained a position in
    The Times Top 50 Places
    Where Women Want to...

  • Best in several classes 04

    Four wins in three separate categories at the
    2007 National Customer Service Awards
    shows we really qive great service!
    London's Grosvenor House Hotel rolled out the red carpet for
    awards night, welcoming more than 1,600...

  • Top for green retailer 04

    We've gone to the top of the
    class - that's the verdict of
    the National Consumer
    Council in its latest report on
    the green credentials of the
    UK's major supermarket
    chains.
    The consumer watchdog
    graded us on...

  • We won again 04

    For the second year running
    we've been named
    Supermarket of the Year at
    the prestigious Retail Industry Awards. We also took home
    Seafood Retailer of the Year
    and Multiple Fresh Produce
    Retailer of the Year.
    These awards...

  • £18m for Active Kids 05

    This year we donated a
    massive £18 million worth of
    sports and cooking
    equipment through Active
    Kids to help children get
    active and healthy.
    Since we launched the
    scheme in 2005, we've
    donated over £52 million
    worth of...

  • Scouting for shoppers 05

    Always eager to do our bit,
    we teamed up with the Scout
    Association during Scout
    Community Week to give
    shoppers some extra helping
    hands with their groceries. 400 stores played hosts to
    teams of Scouts who helped
    with bag...

  • Smells like team spirit 05

    The Sainsbury's Social
    Association five-a-side
    football competition
    reached its exciting climax
    at Powerleague, Sheffield
    on Sunday 8th October.
    Over 36 teams of SSA
    members battled it out
    during the annual heats -
    each...

  • Bag clever 06

    Our re-launched SO organic vegetable delivery
    service has now become even greener, thanks
    to trials in England of a new, reusable bag
    design that does away with the less durable
    cardboard box. The bag is fully recyclable
    and...

  • Briony cleans up 06

    Briony McCreanor, a store
    trainer on secondment from
    Kempshot to the Southern
    Zone office, has achieved the
    highest result in the
    Intermediate Certificate in
    Food Safety - out of 2006's
    1,091 entries!
    The qualification,...

  • Hats off to colleagues 06

    Well done to everyone who
    got involved with the innocent
    and Sainsbury's Big Knit
    campaign this year.
    Colleagues' hats totalled
    18,000 this year, raising a
    massive £9,000 for Age
    Concern. Anthony Fletcher
    from innocent...

  • More Fairtrade tea Vicar? 06

    Plans to convert
    our entire ownbrand
    tea range
    to Fairtrade have
    been a year in the
    brewing, so what
    else is in the pot?
    In a move which is sure to
    be copied by our
    competitors, we're
    converting our entire range
    of...

  • Plastic fantastic 06

    Last minute shoppers can
    smile - we're launching a
    new credit card in time for
    Christmas.
    Every time customers use
    their new card in our stores
    they'll receive four Nectar
    points for every £1 they
    spend when used...

  • Within a cat's whisker 06

    The Fairtrade announcement follows a recent trip by 14 Local
    Heroes to meet Fairtrade producers in Kenya and Tanzania. Trevor
    Lynn, Produce and Floral Manager at Queens Road, Norwich might
    have needed some tea and sympathy, if...

  • Celebrities, Christmas and the Competition 07

    As another festive season approaches, other retailers are using celebrities
    to entice customers through their doors. We're no exception, but with Jamie
    on board we believe our message has the most value! Our Christmas TV ads...

  • Did you know: In the Spotlight - Judith Batchelar, Director of Sainsbury's Brand 08

    JUDITH ENJOYS THE VIEW FROM
    SYDNEY HARBOUR BRIDGE WITH
    DAUGHTERS LIZZIE (LEFT )AND
    ROZZIE (RIGHT) Where were you born?
    Bournemouth.
    If you could invent anything,
    what would it be?
    Calorie free chocolate.
    Who was your first...

  • Did you know: What's up Doc? 08

    As a drama student Franki Pepperrell is no stranger to
    performing, so when the Groceries Online CTS at
    Merton was invited to present the Managers'
    Conference at the Birmingham NEC in September, she
    soon discovered that...

  • Job swap: Retail Support Manager to Online Customer and Trading Support 09

    Mark's Day
    My expectations
    I felt I had a good idea of what Nicky's
    role was as I had online shopping in
    the last store I managed more than
    two and a half years ago. Before today
    though, I hadn't really seen how far
    things...

  • Make the difference 10

    What a
    difference
    a day
    makes It was back in April this year that we first caught
    everyone's attention with the launch of our 'Make
    the difference' days. No other retailer had done
    anything like this before, so it was a bold...

  • Tell Justin 11

    The good ideas
    keep coming Take a look at some of
    the latest Tell Justin
    suggestions. IDEA: We have a lot of new and
    exotic fruit and vegetables on the
    produce department and colleagues
    are frequently asked questions like...

  • It's good to talk 12

    Colleague Councils provide a valuable forum for colleagues at every level of the
    business to discuss the issues that affect them. But while some Councils do a
    great job of representing and debating local issues, others are...

  • Festive party food 14

    Four colleagues from Nantwich were given an early taste of Christmas when we invited them to test
    a couple of samples from the new Christmas party range. If fish is your fancy or chicken your choice,
    our colleagues' comments...

  • Bringing Christmas to life 15

    This Christmas we want
    to wow customers with
    our great quality and
    great value products.
    But it's not just our
    food that's great, we
    have fantastic gifts for
    all the family too. c hristmas is just around the
    corner and...

  • Colleagues' Christmas treat 16

    Earlier this year we asked managers to nominate colleagues who they believed
    deserved a special Christmas treat because of the personal difficulties they
    have faced. We received many touching colleague stories and it was...

  • A trio of treats 18

    If you can't be indulgent
    at Christmas, when can
    you be? Try these while
    the health kick's on hold...
    Red wine, mulling
    spices and two wine
    glass gift set £15
    Mulled wine is the classic winter
    warmer and just the thing to...

  • Pass the Duchy... 18

    The festive season
    would not be complete
    without us offering our
    customers a range of
    exclusive gourmet gifts.
    This year, the Duchy Originals
    Christmas Collection is overflowing
    with organic tasty treats.
    The Tea Time Gift...

  • Win a fruity hamper 18

    You could win this
    from Miiller to celebrate the launch
    of their new MCiller One a Day
    yogurts and drinks.
    MQIIer One a Day yogurt is available
    " ree mouth watering flavours,
    i one contains a fruit coulis or
    e underlayer...

  • Your shout: A right royal New Year feast 19

    In keeping with this issue's festive theme, we asked
    Linda Andrews, PR Ambassador, at Pound Lane,
    Norwich, to create a fantasy New Year's Eve dinner
    menu, complete with very special guests. It would be wonderful if my...

  • Giving something back 20

    Christmas is for everyone
    We can all make a difference at Christmas by doing little things. By choosing charity
    Christmas cards or buying Fairtrade presents you're giving something back to people
    less fortunate and helping...

  • Christmas across the board 22

    This year, our Board members are sponsoring some great Christmas
    categories. Here's a selection sure to sell by the sleigh-load. Champneys gift sets,
    from £8 - £20
    Sponsor: Justin King, Chief
    Executive
    Treat yourself with...

  • Local news round up: London 23

    NEW BARNET
    LONDON
    Colleagues all over London really got
    involved in our sixth 'Make the difference'
    day and delivered Active kids get cooking
    kits to local schools. The kits were full of
    cooking utensils and ingredients...

  • Local news round up: East 24

    EAST
    STEVEN,
    Colleagues welcomed the
    Seventh King's Lynn Scout
    group in store to bag pack.
    Through their efforts the
    Scouts raised an impressive
    £668 in Scouts Week.
    Colleagues at Beeston put
    our novelty party range...

  • Local news round up: South 24

    SOUTH
    Congratulations to Freda Cox
    who single handedly knitted
    304 hats for innocent's Big
    Knit - there would have been
    305 but her dog ate one!
    ST PARK F
    -KESTONE
    Colleagues had lots of fun
    when they dressed up in...

  • Local news round up: North 25

    NORTH
    RED BANK ROAD, BLACKPOOL
    Colleagues really got their
    knitting needles working for
    the Big Knit, knitting a
    whopping 1,700 woolly hats
    for innocent smoothie
    bottles.
    Colleagues at Sprucefield
    raised lots of money...

  • Local news round up: West 25

    WEST
    DERMINST BRIDGNORTH
    Colleagues had a fantastic
    day when they were visited
    by players from their local
    Worcester Warriors team who
    brought along the Guinness
    Premiership Trophy. Over one
    hundred local children came
    in...

  • Justin talks: What a great year we've had! 26

    It has b.
    for us,
    been another fantastic year
    so thank you for all your
    hard work and support in 'Making
    Sainsbury's Great Again'. We have
    consistently delivered strong sales
    growth every guarter this year and
    we should be...

  • Coffee Break Solutions 27

    3
    o
    3...

  • Competition winners 27

    Cafedirect
    Andrew Davis, Eastbourne
    Guinness
    Vera Potter, Stroud
    Guinness runners-up
    Michael Cobbold, Bury St Edmunds
    Jennifer Devonshire, Fairfield Park
    Janet Taylor, South Woodford
    Jackie Busby, Southgate
    Rita Morrison,...

  • What do you want for Christmas? 27

    Christmas is just
    round the corner
    and Santa Claus is
    checking his list of
    who's been naughty
    and nice.
    Here's what our
    colleagues at Oxford
    are hoping for.

  • Coffee Break 28

    Jouroku 7
    Fill in all t
    squares in the gfid
    so that every row,
    column and each
    of the nine 3 x 3
    squares contain all
    the digits from one
    to nine.
    Solutions on page...

  • Win 1 of 2 Sony Ericsson mobile phones with 3 28

    WIN 1 of 2 Sony Ericsson mobile phones with
    Did you know that the mobile phone
    prepay top-up market is worth £4
    billion a year and has around 35
    million customers?
    Did you know that our E Top-up
    business is only four per...

  • Win a trip to Coronation Street 28

    Jouroku 7
    Fill in all t
    squares in the gfid
    so that every row,
    column and each
    of the nine 3 x 3
    squares contain all
    the digits from one
    to nine.
    Solutions on page...

  • Sainsbury's people: Promotions & Appointments 29

    Madeleine Abbott, Product
    Technologist, Store Support Centre.
    Colin Adesokan, Regional
    Operations Manager, Stanway.
    Marilyn Alexander, Consumer PR
    Executive, Store Support Centre.
    Neil Allen, Service Manager,
    Kingston....

  • Sainsbury's people: Long service 25 years 30

    Valerie Adams, Oxford. Terence
    Alder, Dulwich. Mark Anderson,
    Hedge End. Janis Aplin,
    Chippenham. Christine Arnold, Nine
    Elms. Janet Ascott, Bath. David
    Ball, Colchester Avenue. Belinda
    Ballingall, Lords Hill....

  • Sainsbury's people: Long service 40 years 30

    Stephen Allen, Hoylake. Margaret
    Barnett, Rugby. Pamela Cassidy,
    Leatherhead. Maureen Dominey,
    Castle Point. John Gregory, Bath.
    Anthony Heath, Reading. Patricia
    Hickey, Islington. Paul Henley,
    Pulborough. Martin...

  • Sainsbury's people: Retirements 30

    Carmel Abraham, Chester (22 yrs).
    Valerie Acott, Canterbury (14 yrs).
    Sandra Adams, Barnstaple (11 yrs).
    Michael Adams, Water Lane (12 yrs).
    Doreen Aldworth, Shirley
    Southampton (23 yrs). Pamela Allen,
    Bury St Edmunds (20...

  • Sainsbury's people: 25 CClub Dinners 2007 32

    Monday 3rd September and Tuesday 16th October 2007 witnessed more
    than 1,820 of the 3,699 long serving colleagues attend the 25 Club
    Annual Dinners.
    These popular evenings were held, once again, at the Royal Lancaster
    Hotel,...

  • Sainsbury's people: Obituaries 32

    Javed Agha, 52, Whitworth St
    Local, died 28 Aug (1 Yr). Stephen
    Arkley, 47, Christchurch, died 25
    Jun (13 yrs). Robert Baranowski, 28, Coldhams Lane, died 2 Sep (5
    mths). Margaret Baughan, 58,
    Apsley Mills, died 2 Jul (1...