Photographs, slides, transparencies and negatives of general advertising
1869-1990sComprises photographs, slides, tranparencies and negatives of general advertising material including: general advertisements featuring the slogans "SAINSBURY'S - The House that is built on QUALITY"...
SA/MARK/ADV/IMA/1/1
Early branch interior images
[c. 1880s-1950s]Black and white photographs, negatives and slide transparencies of interiors of counter and self service branches.
SA/BRA/7/UNK/1
Slides of general advertising
1890s-1990sComprises slides of general advertising material including: General advertisements featuring the slogans: "Mummy buys her tea at Sainsbury's" [1930s]; "Save money by shopping at Sainsbury's"; "How...
SA/MARK/ADV/IMA/1/2
Volumes of mixed product advertising press cuttings
1946-1960Press cuttings of advertisements with various themes including: general product advertising: Australia's Food Fortnight (using the slogan 'Australian Sunshine Foods'), Sainsbury's range of cheeses,...
SA/MARK/ADV/1/1/1/1/5/1
Image of 9/11 London Road, Croydon branch during conversion to self-service
[c. 1949]Photograph by Sussex Commercial Photo Service Ltd, Hove (reference 132/712 ?).
SA/BRA/7/C/41/1/9
Self-service branch interior photograph
[c. 1950s-1970s]Black and white print mounted on card. Features customers, staff and products.
SA/BR/6/3
Guidelines for preparation and handling of provisions
[c. 1950s-1960s]Includes: A5 binder detailing shelf life of perishables for self service shops [c.1950s]; instruction leaflet for the handling of cheeses
SA/BR/8/19
"Q-Less Shopping" poster for [9-11 London Road], Croydon store
[1950]Poster relating to the opening of Sainsbury's first self service store at Croydon. Includes text "It's come to Croydon! 'Q-Less Shopping' Quicker, Easier-at Sainsbury's New Self-Service Store"
SA/BR/22/C/54/1
Image of 9/11 London Road, Croydon branch interior: view from entrance
[1950]Photograph features entrance to store with baskets, the self-service gondolas (shelves), and on the left counters for meat and other rationed goods. This photograph appears in 'Best Butter in the...
SA/BRA/7/C/41/1/12
Image of 9/11 London Road, Croydon branch interior
[1950]Photograph showing customers in the aisle with products including condiments, pulses and a gondola-end (shelf-end) display of evaporated milk (Nestlé's Ideal Milk).
SA/BRA/7/C/41/1/13
Image of 9/11 London Road, Croydon branch interior: two women customers
[1950]Photograph showing two older female customers in the canned meats, fish, soups and vegetables section. Products include salmon, Sunset and Glenry.. pilchards, Ako Crabmeat, M of F [Ministry of Food]...
SA/BRA/7/C/41/1/14
Image of 9/11 London Road, Croydon branch interior: groceries display
[1950]A variety of items can be seen on sale such as: Hugo's Seville Orange Marmalade; Selsa Finest Self-Raising Flour and National Flour (Selsa was Sainsbury's own brand); Scott's Oats and Quick Quaker...
SA/BRA/7/C/41/1/18
Image of 9/11 London Road, Croydon branch interior: customer being served at checkout
[1950]The photograph appears in JS Journal September 1950 (page 7) with the caption "One of the first customers "Checking out."". The picture also includes a checkout rake and a till. Photograph by The...
SA/BRA/7/C/41/1/19
Design Studio guard book
1950-2000Containing self service store opening handouts, shopping hours posters, store opening and anniversary competition entry forms, product advertising and offers, staff recruiting leaflets, staff pension...
SA/DES/39
Image of Alan Sainsbury in a Sainsbury's store with customers
[1950s-1960s]Photographer: Alexander Low.
SA/FAM/3/33/2/5
J. Sainsbury 4 Eggs carton
[1950s]Includes carton for J. Sainsbury - 4 eggs. Also has a Sainsbury's self service label with 2 shillings and 2 pence printed on it. Flat versions of this packaging are held in SA/PKC/PRO/1/8/2/5
SA/PKC/PRO/1/8/3/1
Sainsbury's rabbit, hare and chicken labels
[1950s-1960s]Labels attached on a piece of paper for Sainsbury's Self-Service Australian Rabbit, English Tame Rabbit, Tame Rabbit Livers, English Hare, English Chicken Livers, English Chicken Giblets, English...
SA/PKC/PRO/1/9/2/19
Sainsbury's Self-Service Skate, Sainsbury's Kipper Fillets and Sainsbury's Boned Herring labels
[1950s-1960s]Labels mounted on paper printed "With the compliments of Mac Fisheries Ltd, Mr. J.B. Gazzard, Ocean House, Bracknell, Berks. Telephone: BRACKNELL 2300" and labelled "THIS SAMPLE".
SA/PKC/PRO/1/16/2/25
Press advertisements relating to opening of Ashford and East Grinstead self service branches
1951Press advertisements relating to special offers and promotion at 18 High Street, Ashford branch; Christmas greetings; opening of new premises at 37 London Road, East Grinstead; first anniversary of...
SA/MARK/ADV/1/2/1/1/1/2
Press advertisements relating to the opening of self service branches
1951-1955Advertisements relating to East Grinstead; 7 St Andrews Road, Oxhey; 185 Manford Way, Grange Hill; 206 Earl's Court Road, SW5; 84/86 Ballards Lane, N3 and 44/45 George Street, Richmond.
SA/MARK/ADV/1/2/1/1/1/3