Customer feedback leaflets and cards, 2013
2013File containing customer feedback material collected from Sainsbury's branches, as part of market research. Includes: Customer feedback questionnaire entitled 'How can we make your store better?'...
SA/MARK/1/15
"Off their trolleys: Health drive changes the face of weekly shop" Press Release, 8 May 2007
8 May 2007Press release about new research by Sainsbury's which analyses the weekly British food shop. The release states that the size of the weekly food shop has reduced, and that the amount of unhealthy...
SA/PR/2/1/42/40
"Sainsbury’s reports back to customers on Fairtrade ‘Social Premium’" Press Release, 26 Feb 2007
26 Feb 2007Press release marking Fairtrade Fortnight 2007 with facts about 13 years of Sainsbury's Fairtrade. Includes facts, case studies and anecdotes from suppliers about products including: bananas (Windward...
SA/PR/2/1/42/18
ABC and Reward Card research findings memorandum
Jun 2000Memo regarding research finding from a survey into customer opinions on Safeway's ABC card and comparisons with Sainsbury's Reward Card.
SA/BRA/5/4/2/2/4/5
Market research reports, 1999-2000
1999-2000Includes: Presentation papers on 'Customer Segmentation'; Power Point presentation pack on Corporate Social Responsibility and results of research study conducted by MORI on behalf of Sainsbury's;...
SA/MARK/1/8
Category Performance Monitor market research - Sainsbury's and their competitors
Jan 1998Consists of data collated on behalf of J Sainsbury plc to examine how Sainsbury's products compared with their competitors in terms of quality, range, packaging, freshness, value, avalability, hygiene...
SA/MARK/1/2/1
"Report on research into hot air balloons" by Sensus Research
Oct 1997Report by Sensus Research for Flying Pictures Ltd (who operated Sainsbury's hot air balloon programme) which contains details of public feedback towards commercially sponsored hot air balloons. The...
SA/PR/6/3/1/5
Market research - Fish
1997-1998Consists of one spiral bound booklet containing computer tabulations compiled from research conducted on behalf of Sainsbury's into fish usage and consumers' attitudes towards fish. Also includes...
SA/MARK/1/3/2
The JS checkout evaluation and development research
Mar 1997Report on finding of market research into customers shopping experience.
SA/BRA/4/3/1/16/5/13
Product Comparative Rating Monitor market research - Sainsbury's and their competitors
May 1996-Jan 1997Consists of data collated on behalf of J Sainsbury plc to examine how Sainsbury's products compared with their competitors in terms of quality, range, pacaking, freshness, value, availability, hygiene...
SA/MARK/1/1/1
Research into customer opinions of car parks
1995-[1997]Study commissioned by Sainsbury's looking at how food shoppers with a car viewed supermarket car parking, 'Where's the best place to park? What the shoppers say', November 1995. There is a also a...
SA/BRA/5/10/3
"Corporate Social Responsibility - The Public's View" presentation notes by Stewart Lewis (MORI), 1994
12 Aug 1994Handout for a presentation given by Stewart Lewis of MORI (market research company) to Sainsbury's, which gives the results of a survey of public opinion on corporate social responsibility (CSR). The...
SA/MARK/1/18/3
Research and Auditing Services market research reports
1994-1998Includes four spiral bound booklets containing the results of research conducted on behalf of Sainsbury's. One booklet consists of computer tabulations compiled from research into customer reactions...
SA/MARK/1/4/1
Market research reports
1993-1995Consists of six spiral bound booklets containing the results of research conducted on behalf of Sainsbury's. One report by Baughman Associates entitled 'Healthy Eating - Defining A Communications...
SA/MARK/1/5/1
Research papers about Sunday trading
1992Paperwork relating to research into Sunday trading.
SA/BRA/3/3/3/1/1/2
Grocery shopping survey IX - methods of payment and financial services
Apr 1991Market research into the types of payment used by customers.
SA/BRA/4/3/1/16/5/12
Customer service monitor VIII
Apr 1991Market research into the types customers perceptions of Sainsbury's.
SA/BRA/4/3/1/16/5/11
Material relating to Sainsbury's in various regions
c. 1990sIncludes: barker cards promoting produce from local areas; notes on Sainsbury's in the Midlands and Wales; notes on Supermac and Anderson & McAuleys (Northern Ireland based companies) and a copy of...
SA/REG/1
Market research, 1990-92
1990-1992Consists of data collated on behalf of J Sainsbury plc relating to advertising campaigns, customer attitudes to store layout, nutritional labelling, customer reaction to new stores at Chesterfield,...
SA/MARK/1/13
Customer service monitor VII
Dec 1990Market research into the types customers perceptions of Sainsbury's.
SA/BRA/4/3/1/16/5/10