Savacentre information
1970s-1990sIncludes: Notes on hypermarket organisational structure (1975). Document entitled 'The story of Savacentres' by Selwyn Morgan (Public Relations Officer and Consultant of Savacentres from 1977 to...
SA/SUB/SBHS/GEN/3
Material relating to Sainsbury's in various regions
c. 1990sIncludes: barker cards promoting produce from local areas; notes on Sainsbury's in the Midlands and Wales; notes on Supermac and Anderson & McAuleys (Northern Ireland based companies) and a copy of...
SA/REG/1
"Report on research into hot air balloons" by Sensus Research
Oct 1997Report by Sensus Research for Flying Pictures Ltd (who operated Sainsbury's hot air balloon programme) which contains details of public feedback towards commercially sponsored hot air balloons. The...
SA/PR/6/3/1/5
"Off their trolleys: Health drive changes the face of weekly shop" Press Release, 8 May 2007
8 May 2007Press release about new research by Sainsbury's which analyses the weekly British food shop. The release states that the size of the weekly food shop has reduced, and that the amount of unhealthy...
SA/PR/2/1/42/40
"Sainsbury’s reports back to customers on Fairtrade ‘Social Premium’" Press Release, 26 Feb 2007
26 Feb 2007Press release marking Fairtrade Fortnight 2007 with facts about 13 years of Sainsbury's Fairtrade. Includes facts, case studies and anecdotes from suppliers about products including: bananas (Windward...
SA/PR/2/1/42/18
Letter from Mather & Crowther Ltd about market research
11 Jan 1939Letter from T.D. Morison of Mather & Crowther Ltd [advertising agents] to F.W. Salisbury regarding the small public opinion investigation carried out to discover "whether there was one, or possibly...
SA/MARK/ADV/4/1/5
Market Research Forum papers
1989Contains reports and statistics from market research surveys e.g. grocery shopping survey 1989, 'The Sainsbury image: notes for M.R.F' (Market Research Forum) and 'attitudinal rating monitor VII -...
SA/MARK/2/1
'Alcohol purchasing at J Sainsbury' market research, 1981
11 May 1981Market research report about alcohol purchasing at Sainsbury's. Includes sections on: shopping parties at JS stores; alcohol purchasing at JS stores; profile of alcohol purchasers at JS stores.
SA/MARK/1/21
'Alcohol: Market research', 1989
28 Jul 1989Market research document relating to alcohol and 'problem drinking'.
SA/MARK/1/20
"Corporate Social Responsibility - The Public's View" presentation notes by Stewart Lewis (MORI), 1994
12 Aug 1994Handout for a presentation given by Stewart Lewis of MORI (market research company) to Sainsbury's, which gives the results of a survey of public opinion on corporate social responsibility (CSR). The...
SA/MARK/1/18/3
Customer feedback leaflets and cards, 2013
2013File containing customer feedback material collected from Sainsbury's branches, as part of market research. Includes: Customer feedback questionnaire entitled 'How can we make your store better?'...
SA/MARK/1/15
Statistical information relating to gross profit
1984-1987Includes: copy of document sent by R.A. Chadwick to Mr. C. Roberts dated 18 June 1987 entitled 'Gross Profit on Issues Progress Report' (includes a table of statistics illustrating the 'Required...
SA/MARK/1/14
Market research, 1990-92
1990-1992Consists of data collated on behalf of J Sainsbury plc relating to advertising campaigns, customer attitudes to store layout, nutritional labelling, customer reaction to new stores at Chesterfield,...
SA/MARK/1/13
Reports and statistics from market research surveys
1986-1991Contains reports and statistics from market research surveys e.g. Sainsbury's petrol users, Sainsbury's shopper visits per week, customer satisfaction survey and 'attitudinal rating monitor survey -...
SA/MARK/1/12
Market research reports, 1987-1990s
1987-1990sMarket research results for studies on various aspects of retail e.g. product quality; own label products; packaging and health food products.
SA/MARK/1/11
Reports and statistics from market research surveys
1986-1990Contains reports and statistics from market research surveys on advertising e.g. attitudinal rating monitor - advertising awareness, a report on consumer awareness of the 'Essential for the...
SA/MARK/1/10
Market research reports, 1970-99
1970-1999Market research results for studies on various aspects of retail e.g. staff product knowledge; store environment; Christmas packaging; car parking and unusual foods. Contains the following...
SA/MARK/1/9
Market research reports, 1999-2000
1999-2000Includes: Presentation papers on 'Customer Segmentation'; Power Point presentation pack on Corporate Social Responsibility and results of research study conducted by MORI on behalf of Sainsbury's;...
SA/MARK/1/8
Market research reports for studies on individual branches
1989Market research results for studies on individual Sainsbury's branches.
SA/MARK/1/7
Reports and statistics from market research surveys
1987-1990Includes reports on results from grocery shopping surveys, 1987 - 1989. Topics covered include general shopping patterns, store usage and loyalty patterns and store choice. Also includes a summary...
SA/MARK/1/6