Photographs, slides, transparencies and negatives of general advertising
1869-1990sComprises photographs, slides, tranparencies and negatives of general advertising material including: general advertisements featuring the slogans "SAINSBURY'S - The House that is built on QUALITY"...
SA/MARK/ADV/IMA/1/1
Image from a Sainsbury's television commercial, 1958
1958SA/MARK/ADV/IMA/1/7/1
'JS Journal', December 1960
Dec 1960Keywords: St Albans, Christmas fare pp.2, Edinburgh Road Portsmouth pp.3-11, Television, advertisement pp.12-12; Griffin Club history pp.14-19; transport, livery p.24.
SA/SC/JSJ/14/10
'JS Journal', June 1961
Jun 1961Front cover: Picture of the Emidec 1100 being installed. Emidec 1100 computer and how it works (includes pictures) pgs 2-9; Tribute to Mr S. F. Farrow (includes picture) pg 10; Pictures of new cake...
SA/SC/JSJ/15/6
'JS Journal', October 1965
Oct 1965Keywords: new branch at Bath (with photographs) pp.2-7; Ballards Lane extension (with photographs) pp.8-9; Winton branch nearing completion (with photographs) p.10; adaption of Oxted branch for...
SA/SC/JSJ/19/7
Advertising accounts, budgets and sales figures
1967-1993Sales figures for products featured in Everyone's Favourite Ingredient campaign, Apr - Jun 1993; Buying review for corporate TV campaign, 19 May - 22 Jun 1991; Mid campaign status report for...
SA/MARK/ADV/4/6/1
Sainsbury's centenary (1969) advertising paperwork and lists of activities
1969Includes lists of centenary activities, two duplicates complied on 2 January 1969 and one on 6 February. The lists outline the type of activities taking place, the date they were due to commence, the...
SA/HIS/JS100/6/1
Photographs and slides of television and radio commercials
1970sComprises photographs and slides of television and radio commercials including: stills from first television advertisement [1958]; slides of 1973 [Telford?] television advertisement; Sainsbury's...
SA/MARK/ADV/IMA/1/7
Summaries of expenditure on advertising
1975-1980Summaries of expenditure on television, press and other advertising 1978-80, and a table comparing the advertising costs related to turnover of Sainsbury's and other food retailing companies 1975-79. ...
SA/MARK/ADV/4/6/2
'JS Journal', March 1975
Mar 1975Keywords: company safety policy (with photograph) p.1 and p.8; new 'pay package' p.1; Tramps Ball at Stamford House [head office] (with photograph) p.1; J.S. distribution network and Government...
SA/SC/JSJ/29/3
First contact report by Saatchi & Saatchi Garland-Compton Ltd relating to advertising
1 Jun 1977First contact report from Saatchi & Saatchi Garland-Compton Ltd. who took over (as advertising agents to Sainsbury's) from OBM. Meeting was held at Stamford House and clients present were Mr J....
SA/MARK/ADV/4/2/1
"Sainsbury's Discount '78: A new price deal from Sainsbury's" leaflet
9 Jan 1978Information leaflet supplied to staff informing them of the new discounting campaign and giving information about the press and television advertising programme which would accompany the initiative. A...
SA/BRA/3/1/2/37
'JS Journal', October 1978
Oct 1978Keywords: J.S.'s new campaign of TV advertising (with photographs) p.1; coastal branches, Monday opening p.2; company shares, employees p.2; Solihull, store opening, integral freezer centre...
SA/SC/JSJ/32/10
'JS Journal', December 1978
Dec 1978Keywords: half year results, Discount '78 p.1; tea and ice cream exports to Bahrain p.2; butter subsidy p.2; recruitment p.3; TV commercials, advertising p.3; Harold Hill, burgalry p.3; Tonbridge,...
SA/SC/JSJ/32/12
Correspondence and publications relating to awards
1979-1996Contains: 5 books entitled 'Campaign Press Advertising Awards 1981, 1983, 1984, 1987, 1988'; 3 booklets entitled 'FMI-Woman's Day Advertising Merit Awards 1983, 1984, 1985'; 1 booklet entitled...
SA/AWA/IMA/3
'JS Journal', July 1979
Jul 1979p2&3: annual meeting; juicers; french natural yogurt; Tesco; tea-tray; TV ad; p4&5 PLUS at Broadfield instore computer system; p6&7: a page of chairman John Sainsbury's diary; p8&9: John...
SA/SC/JSJ/33/7
Proof/video/audio library catalogue
[1980s]-1998National Advertising Department's proof/video library catalogue. Indexed. Includes the following sections: quality colour press proof library; price press proof library (OTRC); corporate...
SA/MARK/ADV/4/11
Photographs, slides and transparencies of advertisements for non-food products
1980s-1990sComprises photographs, slides and transparencies of advertisements for non-food products: petrol special offers and discount vouchers; flowers (including discount vouchers); cook books e.g....
SA/MARK/ADV/IMA/3/2/6
"New T.V Advertising to Boost Rising Market Share Further" press release, 08 Sep 1980
8 Sep 1980Press release announcing Sainsbury's new television advertising campaign to promote own label products. Ten commercials made by Saatchi & Saatchi will be shown [on ITV] in the London, Southern,...
SA/PR/2/1/15/53
Proofs of newspaper advertisements, c.1982-1995
c. 1982-1995Contains final proofs of advertisements for press release and newspaper cuttings. Themes include: "Discount '82" and "Discount '83" promotions, 'Sainsbury's Basket' promotions, special offers on...
SA/MARK/ADV/1/1/1/1/2/19