Press releases, 2011
201131 December 2011 Shoppers across Britain will continue to reap rewards of Sainsbury’s Brand Match 24 December 2011 Sainsbury’s £90 million January Sale 21 December 2011 Top of the pops 20...
SA/PR/2/1/46
Chief Executive's store briefings 2008
2008Newsletters transmitting information from Chief Executive Justin King to staff. Series may be incomplete.
SA/BRA/3/1/2/39/3
"Sainsbury's Making Life Taste Better" press information pack, Jun 1999
Jun 1999Pack containing information about the new Sainsbury's branding introduced in 1999. The folder (featuring logo, "Making life taste better" slogan, and cut oranges design) contains: 7 colour slides...
SA/PR/2/1/34/31
"Sainsbury's. Fresh Food, Fresh Ideas" press release
13 May 1997Press release announcing the launch of Sainsbury's new advertising campaign with the strap line, "Sainsbury's. Fresh Food, Fresh Ideas" and new 50 second television commercial to be run simultaneously...
SA/PR/2/1/32/37
"Gnocchi with four cheeses and chives" recipe card
[1997]Promotional recipe card using Sainsbury's ready meals and take-away foods, available to customers at no charge as part of the "Sainsbury's. Special food at everyday prices" advertising campaign....
SA/MARK/ADV/3/4/4/3
"Take a fresh look at Sainsbury's" staff leaflet
[1997]"Take a fresh look at Sainsbury's" staff leaflet announcing the imminent launch of the "Fresh food, fresh ideas" advertising campaign, encouraging staff to commit themselves to the campaign and to put...
SA/BRA/3/1/6/2
"Sainsbury's Launches into 1996 with New Ad for Exceptional Price Promotion" press release, 01 Jan 1996
1 Jan 1996Press release about Sainsbury's "January Savers" promotion. A three week national television advertising campaign launched on 1 January 1996 will advertise the promotion plus national and regional...
SA/PR/2/1/31/2
"Sainsbury's Launches Classic Cola on TV" press release, 10 May 1994
10 May 1994Press release about a new television commercial for Classic Cola featuring an American basketball star driving into a Sainsbury's supermarket car park. It will be broadcast for two weeks on Channel 3...
SA/PR/2/1/29/38
"Your recipe for success" customer competition leaflet
1994Promotional competition leaflet inviting customers to create an original, nutritious recipe using no more than 10 different ingredients for entry in a nationwide competition being run as part of...
SA/MARK/ADV/3/1/6/1
Press releases, 1993
Jan-Dec 199329 Dec 1993 Sainsbury's new wines from the South of France Bring a Ray of Sunshine to Midwinter (includes prices) 25 Nov 1993 Some Festive Fun With Jane Asher Cakes at Sainsbury's (new Christmas...
SA/PR/2/1/28
Market research reports
1993-1995Consists of six spiral bound booklets containing the results of research conducted on behalf of Sainsbury's. One report by Baughman Associates entitled 'Healthy Eating - Defining A Communications...
SA/MARK/1/5/1
"Sainsbury's "Celebrity Recipe" TV Ads Win BAFTA Awards" press release, 30 Nov 1992
30 Nov 1992Press release announcing Sainsbury's has won awards for its 'Celebrity Recipe' television commercials featuring Selena Scott and Robert Morley. It includes a list of the celebrity recipe adverts with...
SA/PR/2/1/27/127
"Two New Developments in Sainsbury's "Celebrity Recipe" Saga" press release, 25 Nov 1992
25 Nov 1992Press release about the new celebrity recipe commercial with Ernie Wise, and the nomination of Sainsbury's in the BAFTA Advertising Awards for the celebrity recipe campaign.
SA/PR/2/1/27/122
"Felicity Kendal Joins Sainsbury's Cast List" press release, 13 Nov 1992
13 Nov 1992Press release announcing the ninth 'celebrity recipe' television commercial with Felicity Kendal cooking Chicken and Passata Casserole. It is to be broadcast from Sunday 15 November 1992. Recipe cards...
SA/PR/2/1/27/117
"Sainsbury's Puts Bergerac Back on TV This Sunday" press release, 30 Oct 1992
30 Oct 1992Press release about the autumn series of 'celebrity recipe' television commercials. The first commercial shown that autumn with Zoe Wanamaker has resulted in significant growth in sales for the...
SA/PR/2/1/27/104
"A New Celebrity Recipe Advertisement in Sainsbury's Award-Winning Television Campaign" (Zoe Wanamaker) press release, 16 Oct 1992
16 Oct 1992Press release announcing the latest 'celebrity recipe' commercial with Zoe Wanamaker cooking Fresh Tagliatelle with Bacon and Pesto. It is to be broadcast from Sunday 18 October 1992 and free recipe...
SA/PR/2/1/27/95
"A New Commercial in Sainsbury's Award Winning TV Recipe Campaign" press release, 28 May 1992
28 May 1992Press release announcing the seventh commercial in the celebrity recipe series with Catherine Zeta Jones making Fresh Fruit Brulee.
SA/PR/2/1/27/54
"Sainsbury's Wins The Year's Most Prestigious Advertising Award" press release, 10 Jan 1992
10 Jan 1992Press release announcing Sainsbury's has won 1991 Campaign of the Year Award from Campaign Magazine for its celebrity recipe campaign.
SA/PR/2/1/27/4
BAFTA award
1992Black cast metal award in the shape of a mask with one cut-out eye. The reverse of the other eye features an atomic symbol The mask is mounted on an igneous rock stand with a metal plate attached to...
SA/AWA/43
"Mouthwatering Meals in a Minute" press release, 16 and 23 May 1991
May 1991Press release announcing the launch of a new television advertising campaign with three commercials in which viewers are shown by a celebrity how to cook and prepare a dish using ingredients from...
SA/PR/2/1/26/37