Proofs of newspaper advertisements, c.1982-1995
c. 1982-1995Contains final proofs of advertisements for press release and newspaper cuttings. Themes include: "Discount '82" and "Discount '83" promotions, 'Sainsbury's Basket' promotions, special offers on...
SA/MARK/ADV/1/1/1/1/2/19
"Sainsbury's Simply take... recipe collection" recipe cards
[1991-c. 1995]Promotional recipe cards, available to customers at no charge, for 17 different meal ideas which formed part of the 'Sainsbury's. Everyone's favourite ingredient.' advertising campaign. The...
SA/MARK/ADV/3/4/3/1
Photographs, slides, transparencies and negatives of general advertising
1869-1990sComprises photographs, slides, tranparencies and negatives of general advertising material including: general advertisements featuring the slogans "SAINSBURY'S - The House that is built on QUALITY"...
SA/MARK/ADV/IMA/1/1
Photographs and slides of television and radio commercials
1970sComprises photographs and slides of television and radio commercials including: stills from first television advertisement [1958]; slides of 1973 [Telford?] television advertisement; Sainsbury's...
SA/MARK/ADV/IMA/1/7
Press releases, 1993
Jan-Dec 199329 Dec 1993 Sainsbury's new wines from the South of France Bring a Ray of Sunshine to Midwinter (includes prices) 25 Nov 1993 Some Festive Fun With Jane Asher Cakes at Sainsbury's (new Christmas...
SA/PR/2/1/28
"Sainsbury's Making Life Taste Better" press information pack, Jun 1999
Jun 1999Pack containing information about the new Sainsbury's branding introduced in 1999. The folder (featuring logo, "Making life taste better" slogan, and cut oranges design) contains: 7 colour slides...
SA/PR/2/1/34/31
Press releases, 2011
201131 December 2011 Shoppers across Britain will continue to reap rewards of Sainsbury’s Brand Match 24 December 2011 Sainsbury’s £90 million January Sale 21 December 2011 Top of the pops 20...
SA/PR/2/1/46
BAFTA award
1992Black cast metal award in the shape of a mask with one cut-out eye. The reverse of the other eye features an atomic symbol The mask is mounted on an igneous rock stand with a metal plate attached to...
SA/AWA/43
British Television Advertising Awards Award 1984
1984Certificate from the British Television Advertising Awards to Sainsbury's, awarded silver for 'Animal Cunning' (television advert?) in the pet products category. Advertising agents: Saatchi and...
SA/AWA/178
Correspondence and publications relating to awards
1979-1996Contains: 5 books entitled 'Campaign Press Advertising Awards 1981, 1983, 1984, 1987, 1988'; 3 booklets entitled 'FMI-Woman's Day Advertising Merit Awards 1983, 1984, 1985'; 1 booklet entitled...
SA/AWA/IMA/3
"Sainsbury's Discount '78: A new price deal from Sainsbury's" leaflet
9 Jan 1978Information leaflet supplied to staff informing them of the new discounting campaign and giving information about the press and television advertising programme which would accompany the initiative. A...
SA/BRA/3/1/2/37
Chief Executive's store briefings 2008
2008Newsletters transmitting information from Chief Executive Justin King to staff. Series may be incomplete.
SA/BRA/3/1/2/39/3
"Take a fresh look at Sainsbury's" staff leaflet
[1997]"Take a fresh look at Sainsbury's" staff leaflet announcing the imminent launch of the "Fresh food, fresh ideas" advertising campaign, encouraging staff to commit themselves to the campaign and to put...
SA/BRA/3/1/6/2
Sainsbury's centenary (1969) advertising paperwork and lists of activities
1969Includes lists of centenary activities, two duplicates complied on 2 January 1969 and one on 6 February. The lists outline the type of activities taking place, the date they were due to commence, the...
SA/HIS/JS100/6/1
Market research reports
1993-1995Consists of six spiral bound booklets containing the results of research conducted on behalf of Sainsbury's. One report by Baughman Associates entitled 'Healthy Eating - Defining A Communications...
SA/MARK/1/5/1
"Your recipe for success" customer competition leaflet
1994Promotional competition leaflet inviting customers to create an original, nutritious recipe using no more than 10 different ingredients for entry in a nationwide competition being run as part of...
SA/MARK/ADV/3/1/6/1
"Gnocchi with four cheeses and chives" recipe card
[1997]Promotional recipe card using Sainsbury's ready meals and take-away foods, available to customers at no charge as part of the "Sainsbury's. Special food at everyday prices" advertising campaign....
SA/MARK/ADV/3/4/4/3
First contact report by Saatchi & Saatchi Garland-Compton Ltd relating to advertising
1 Jun 1977First contact report from Saatchi & Saatchi Garland-Compton Ltd. who took over (as advertising agents to Sainsbury's) from OBM. Meeting was held at Stamford House and clients present were Mr J....
SA/MARK/ADV/4/2/1
Press release announcing appointment of Abbott Mead Vickers/SMS Ltd.
7 May 1985Press release announcing the appointment of Abbott Mead Vickers/SMS Limited to handle the Company's mainstream television and newspaper advertising account (after a review of the creative content of...
SA/MARK/ADV/4/4/1
Newspaper article entitled "Saatchi loses Sainsbury"
7 May 1985Newspaper article from 'The London Standard' entitled "Saatchi loses Sainsbury". Extract: "The country's biggest grocery network has just dropped Saatchi & Saatchi, the country's biggest advertising...
SA/MARK/ADV/4/4/2