Photo Story
Own Label
Highlighting the story, and showcasing examples, of the Sainsbury Design Studio under Peter Dixon, 1962-1977
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Trick or Treat?
To celebrate Halloween we're treating you to a selection of 1960s sweet packaging.
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A Brief History of Wine
Sainsbury’s began selling own-brand wines in the 1960s. Enjoy a few digitised items from our collection charting the rise of this important department.
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Easter Advertising
Egg-xamine archive material showing how Easter at Sainsbury’s has changed over the last hundred years.
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Butter and Margarine
Butter was one of just three products sold in the first Sainsbury's store, and remained a key product during Sainsbury's development into a national chain. We look here at the history of butter, margarine and spreads at Sainsbury's.
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Household Goods
Nowadays Sainsbury’s sells lots of non-food products but for much of its history it focussed almost exclusively on groceries. The earliest exceptions were 'household goods', an offering which has changed significantly over time.
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Christmas Pudding
Christmas lunch isn't over until we've had at least one serving of the stodgy, spiced pudding, laden with butter and suet, that is Christmas pudding - our favourite festive dessert. But how much do we know about it and how has the recipe changed over time?
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Time for a Cuppa
A look back at evolution of one of Sainsbury's first own brand products and the nation's favourite - tea.
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Festive Menu
For the upcoming festive season we trawled through materials old and new offering you some ultimate Christmas favourites and inspiration for your menu that most certainly will not disappoint.
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Recipes for Success
The Sainsbury Archive is a treasure trove of recipes dating from the early 20th century to the present day. Whet your appetite with this overview!
