Long Read
Eggs-traordinary
Did you know that Sainsbury’s once sold eggs packed loose in paper bags? It’s no yolk! Crack open this article to find out much more about the fascinating history of this everyday food.
Photo Story
Creating Cornflakes
A look at the process to make Sainsbury's iconic Cornflakes in 1968 through the photographs of Brian Shuel.
Long Read
Cereal Story
The evolution of breakfast cereal has been fascinating. There were healthier bran-based cereals as well as sugary selection trying to win nation’s heart via their taste buds over the years.
Long Read
Bringing Home the Bacon
Sainsbury’s has sold bacon for nearly its entire history, and for much of this time it was one of the company’s most important products. Read this meaty article to learn more.
Long Read
Cheese it! A history of cheese at Sainsbury's
Cheese has been a key product of Sainsbury's since its early days as a dairy shop. We look at the story of cheese at Sainsbury's over the years.
Quick Read
Dried, Frozen or canned
Have a look at some of the different Own Label vegetable packaging
Quick Read
Tea and Biscuits
We take a look at a selection of packaging of our favourite teatime treats from the 1960s and 70s
Long Read
Packaging Design Files
The Sainsbury Archive contains thousands of items created during the product packaging design process from the 1960s onwards. Many can now be viewed online, providing a great source of information and inspiration. See what there is and how to delve into it here.
Quick Read
Pet Products
Sainsbury’s has sold cat and dog food for over 60 years, so even the choosiest of pets should find something they like in this overview.
Quick Read
What is Bloater Paste?
Read about how Sainsbury's made and sold this tasty tea-time treat.
Video Story
Archive Talk: The History of Tea at Sainsburys
Listen to Archivist, Allison Foster, give a talk about the changes to tea sales over the last century.
Video Story
Archive Talk: Christmas at Sainsbury's
Listen to Archivist, Allison Foster, talk you through the history of Christmas shopping trends
Quick Read
70s Dinner Party
The archive is often complimented on our Own Label design aesthetic, so we thought it might be fun to take a look at some of the recipes of the same period to see if they were as ground breaking.
Video Story
Archive Talk: The History of Advertising
Listen to Archivist, Allison Foster, give a talk about the history of advertising at Sainsburys
Quick Read
Shopping Trolley
Which product can apparently withstand more than 5,000 miles of knocks but is quite sensitive to the human sweat gland? It’s a shopping trolley! Trolleys are always on the move and so is their design so let’s look back at this shopping essential equipment.
Video Story
Archive Talk: The History of Sainsbury's
Listen to Archivist, Allison Foster, give a talk about the history of Sainsbury's, form 1869 to now.
Video Story
Archive Talk: The History of Packaging
Listen to Archivist, Allison Foster, give a talk about the history of packaging at Sainsburys