Staff guides to new products and campaigns

Pocket guide entitled "A Guide for Management" compiled by Instore Marketing in order to assist management when 'walking the store' following the launch of "Sainsbury's. Fresh food, fresh ideas"...

SA/BRA/3/1/6/1

"Take a fresh look at Sainsbury's" staff leaflet announcing the imminent launch of the "Fresh food, fresh ideas" advertising campaign, encouraging staff to commit themselves to the campaign and to put...

SA/BRA/3/1/6/2

Information sheet introducing staff to new Quaker Snack a Jacks. Includes nutritional information and market information for the rice cake and crispbread sector.

SA/BRA/3/1/6/3

Guide introducing the taste the difference range to staff.

SA/BRA/3/1/6/4

Folder containing information relating to the launch of the TOPS (Total Oral Protection System) range of dental products (toothbrushes, toothpaste, mouthwash). The new range replaced all existing...

SA/BRA/3/1/6/5

Spiral bound booklet containing information relating to the 'Quality Food from Northern Ireland' promotion starting on 29 March 1998. It gives details about in-store leaflets, press and radio...

SA/BRA/3/1/6/6

Video for Sainsbury's staff about the launch of Sainsbury's Fresh Food, Fresh Ideas campaign. Produced by Sainsbury's Group Internal Communications. With illustrated cassette box sleeve. The video...

SA/BRA/3/1/6/7

SA/BRA/3/1/6/8

Video for Sainsbury's staff about Sainsbury’s new “Service Recipe” advertising campaign (starring Ulrika Jonsson), and how Sainsbury’s was working to improve customer service. The video was...

SA/BRA/3/1/6/9

Video in which chairman David Sainsbury in a branch introduces to staff a new television commercial ['Service Recipe'], which then plays. The video begins with the text "This is an advertisement for...

SA/BRA/3/1/6/10

Video relating to customer service and marketing campaigns at Sainsbury’s. The video discusses: visits by David Sainsbury to stores; customer service and the “Service Recipe” commercial; the...

SA/BRA/3/1/6/11

Video which appears to have been made for the management teams in Sainsbury’s stores where a home entertainment department was to be introduced or revamped under the new “Sainsbury’s Sound +...

SA/BRA/3/1/6/12

Video introducing staff to 1996 January Savers advertising campaign. Video includes: 00:00: "News from JS" news bulletin-style introduction with clips of printing of posters, filming of television...

SA/BRA/3/1/6/13

Video about Sainsbury’s January Savers marketing campaign. It also relates to promotion of the Sainsbury’s Economy range as part of the campaign. Includes brief ‘vox-pop’ interviews with...

SA/BRA/3/1/6/14

"Programme made for everyone involved in the General Merchandise department either as part of the Management Team or as a colleague working instore. It explains why the department has been created,...

SA/BRA/3/1/6/15

Sainsbury's Christmas video for staff instructing them about Christmas offers and messages. The programme is on a three hour loop. Video of a Powerpoint presentation, with no audio. The presentation...

SA/BRA/3/1/6/16

Video containing footage of speeches at a seminar relating to Sainsbury's TU range of clothing, held before a large audience in Telford. The screens showing speakers' names and slides are not clearly...

SA/BRA/3/1/6/17

Slideshow presentation for Sainsbury’s staff about Christmas 2004. The presentation seems to be intended to be shown to staff working with customers in Sainsbury’s stores. This was originally a...

SA/BRA/3/1/6/18

Video about Sainsbury's TU range of clothing for Spring and Summer 2005. The video starts with two interviews (probably intended for Sainsbury's staff) and this is followed by a 'catwalk' fashion show...

SA/BRA/3/1/6/19

Video showcasing the highlights of Christmas products from a Christmas press show. Introduced by Judith Batchelar (Director of Own Brand) and also featuring others including Jamie Oliver (celebrity...

SA/BRA/3/1/6/20