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Customer service training video aimed at staff working with customers in branches, including both new staff and those undergoing refresher training. Includes clips of exteriors and interiors of branches, car parks, staff and customers.

Contents:
00:14: Introduction from chief executive Justin King on importance of good service.
01:32: "why service is important": clips of customers giving their views, followed by retail director Ken McMeikan offering advice and clips of staff smiling.
03:37: customer director Gwyn Burr introduces section about different points of contact between staff and customers.
03:54: "first impressions": staff talk about clean and safe car parks and trolleys, and attractive store entrances including displays of fresh cut flowers and produce [fresh fruit and vegetables]
05:23: "the shopping experience": Ken McMeikan explains that customers shop at Sainsbury's because of the quality, range and value of products and the standard of service.
05:51: "what customers want": clips of interviews with customers, followed by guidance on produce replenishment, not obstructing customers with roll pallets, and showing customers to products they cannot find or are out of stock.
08:34: "additional services": clips of staff carrying a large item to a customer's car and helping customers at the customer service desk.
09:44: closing remarks by Gwyn Burr, with clips of staff and customers smiling.

Video ends with message onscreen "With a big thank you to all the customers and colleagues who helped to make this video in Banbury, Canley, Kempshott, London Colney and Uxbridge.", followed by a list of first names. Includes music "Smile" by The Supernaturals. "© Cantos Communications 2005" appears onscreen at end.

Duration: 11 minutes 20 seconds.