"Sainsbury's: An extraordinary shopping experience" training video

Video for Sainsbury’s staff to demonstrate what a really good shopping experience looks like. The video is introduced by Colin Harvey (Retail Director). The introduction seems to imply that it is one part of a training programme – after those watching it had “walked in the shoes of the customer” in their own and other retailer’s stores.

The video depicts a customer who first visits another company’s store and has a terrible shopping experience. He then visits a Sainsbury’s store where he has the perfect shopping experience with very helpful staff. He has visions during his shopping trip including bakers singing about their fresh bread. David Sainsbury then gives a concluding message about the importance of customer service. It then finishes with the customer and his partner enjoying a meal and agreeing with a video of his trip about Sainsbury’s good customer service and quality.

Footage includes: Water Lane store exterior; a car park; employee pushing trolleys; store interior with staff and customers; Coffee Shop; fresh fruit and vegetables department; product displays; fresh meat department; delicatessen counter; in-store bakery; point of sale advertising promoting offers; beers, wines and spirits department; health and beauty department; checkout; and filling up at the petrol station. The footage is probably from Water Lane (Farnham), Godalming, and Low Hall (Chingford) stores (which are thanked at the end).

Produced by Celemi. The video features staff from Water Lane (Farnham), Godalming, and Low Hall stores – a caption explains that just the two customers were actors. Duration: 13 minutes.