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Includes final proofs of Sainsbury's anti-trading stamp press advertisements and examples of newspaper advertisements. Also includes two copies of a Sainsbury's promotional leaflet entitled 'Trading Stamps! Do you want to pay this £2000000 bill?'.

Contains correspondence relating to anti-trading stamp advertising including a list of suggested slogans. Also contains a newspaper article from The Times, October 1968, 'Lessons to be learnt from the stamp battle' and a booklet entitled 'Trading Stamps and Competition' consisting of a speech given to The Marketing Society by William S. Beinecke, President of Sperry and Hutchinson Co. Ltd.