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Includes reports into trading stamps and consumer reactions to them e.g. 'Survey of Consumer Reactions to Trading Stamps' by the Co-operative Wholesale Society. Also includes a proposal and costing for a report on trading stamps sent to Alan Sainsbury (Lord Sainsbury of Drury Lane) by Sales Research Services Ltd. and a survey 'Trading Stamps' purchased by Mather & Crowther Ltd. from National Opinion Polls Ltd. to help prepare anti-stamp advertising.

Contains press cuttings relating to Trading Stamp polls and surveys, many of which have been annotated with red pen. Also contains handwritten notes.