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Issue 1, 2011. Features cover photograph of a child with a burger. Headlines include:

'Feed your family for £50'
'Thrifty Cook: Make the most of your roast'
'Come outside: barbie on a budget; garden ideas; hot looks for less'

Includes: 'A Taste of Britain' guide to seasonal British produce (rhubarb, shallots, herbs and Jersey Royal potatoes); barbecue guide; Italian food; new formula ketchup and brown sauce; Family Meal Planner; ice-cream range; 'Meet the grower' interview with asparagus supplier Chris Kitchen; drinks guide; Tu summer clothes guide; 'Sainsbury's diets' online dieting article; homes and garden products guide; article about helping pets (dogs and cats) to lose weight; 'Trolley talk' product guide with head of product development Susi Richards (chicken tagine; beef lasagne; Thai prawn noodles; three cheese quiche; rainbow salad; cheddar cheese ploughman's sub roll; peaches; Taste the Difference lemon souffles).

Includes recipes.