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Issue 4, 2011. Features cover photograph of hands holding a cup of soup. Headlines include:

'How to live well for less: One roast, three dishes; midweek meals on a budget'
'Happy halloween! Fun ideas for party food and more'
'New range! Loads of products made brilliant by Sainsbury's'
'Get ready for Gok!'

Includes: Halloween product guide including costumes; cake mix kits; 'Just Cook' oven-ready meal range; 'Love Veg; vegetarian ready meal range; fresh pizzas; Mexican ready meals; micro herbs; award winning cheese (Wookey Hole cheddar 'Supreme Champion' at the International Cheese Awards 2011); British produce seasonal guide (pears, Vivaldi potatoes, cabbage, courgettes, parsnips, carrots); flu jabs in Sainsbury's pharmacies; Sainsbury's Energy; cleaning products; Feed your Family for a Fiver veggie chilli recipe; new recipe cards; frozen pies range; guide to new by Sainsbury's product range (beef lasagne; fresh crumble mix, Bramley apple and blackberry fruit mix; British petit pois; deli rolls; orange, mango and passion fruit smoothie; mozzarella, tomato & pesto salad box; hedgehog cake; steak & Guiness puff pastry pies; Jaffa cakes; Cumberland sausages; lemon & lime sparkling water; ready-rolled puff pastry; beauty, home and pet products; smoky BBQ fajita kit; Woodland eggs; British apples; Angel slice cakes; Cornish vanilla ice cream); roast pork recipes (with Freedom Food pigs); 'Meet the grower' interview with apple suppliers John and Nicholas Moor of organic Nichol Farm in Kent; wine and beer guide; Tu kitchen wear; Tu and Gok fashion shoot; Sainsbury's Beauty Awards; 'Trolley talk' product guide with head of product development Susi Richards (vegetable selection pack; casserole paste; smoked sea salt from Cornwall; cheddar cheese sauce mix; salmon en croute; vegetable and pearl barley meal soup; frozen summer fruits).

Includes recipes.