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Sainsbury Archive Logo
Examples of finished artwork produced for J. Sainsbury Ltd by Ogilvy & Mather Ltd advertising agency. Each layered final proof contains touched up product images to be used in Sainsbury's advertising material. Approval and release information can be found on the back of each proof.

The proofs feature Sainsbury's own-brand products such as Sainsbury's coconut crunch cakes (May 1970) and famous brand products such as Cadbury's Dairy Milk chocolate (September 1969).