Market reports and research

SA/MARK/1/1

SA/MARK/1/2

SA/MARK/1/3

SA/MARK/1/4

SA/MARK/1/5

Includes reports on results from grocery shopping surveys, 1987 - 1989. Topics covered include general shopping patterns, store usage and loyalty patterns and store choice. Also includes a summary...

SA/MARK/1/6

Market research results for studies on individual Sainsbury's branches.

SA/MARK/1/7

Includes: Presentation papers on 'Customer Segmentation'; Power Point presentation pack on Corporate Social Responsibility and results of research study conducted by MORI on behalf of Sainsbury's;...

SA/MARK/1/8

Market research results for studies on various aspects of retail e.g. staff product knowledge; store environment; Christmas packaging; car parking and unusual foods. Contains the following...

SA/MARK/1/9

Contains reports and statistics from market research surveys on advertising e.g. attitudinal rating monitor - advertising awareness, a report on consumer awareness of the 'Essential for the...

SA/MARK/1/10

Market research results for studies on various aspects of retail e.g. product quality; own label products; packaging and health food products.

SA/MARK/1/11

Contains reports and statistics from market research surveys e.g. Sainsbury's petrol users, Sainsbury's shopper visits per week, customer satisfaction survey and 'attitudinal rating monitor survey -...

SA/MARK/1/12

Consists of data collated on behalf of J Sainsbury plc relating to advertising campaigns, customer attitudes to store layout, nutritional labelling, customer reaction to new stores at Chesterfield,...

SA/MARK/1/13

Includes: copy of document sent by R.A. Chadwick to Mr. C. Roberts dated 18 June 1987 entitled 'Gross Profit on Issues Progress Report' (includes a table of statistics illustrating the 'Required...

SA/MARK/1/14

File containing customer feedback material collected from Sainsbury's branches, as part of market research. Includes: Customer feedback questionnaire entitled 'How can we make your store better?'...

SA/MARK/1/15

SA/MARK/1/16

Market research document for Cola. Includes press cuttings in reaction to launch of Classic Cola, statistics about Sainsbury's share of the market, information about Sainsbury's new 'Classic Cola'....

SA/MARK/1/17

SA/MARK/1/18

Market research document relating to alcohol and 'problem drinking'.

SA/MARK/1/20

Market research report about alcohol purchasing at Sainsbury's. Includes sections on: shopping parties at JS stores; alcohol purchasing at JS stores; profile of alcohol purchasers at JS stores.

SA/MARK/1/21

Report on the launch of Sainsbury's Greencare home cleaning products. Includes background to the product, information on the market, results, and comparison to like products.

SA/MARK/1/22

SA/MARK/1/23

Copy of booklet 'Equity Research Associates Inc: W(h)ither Private Label? An examination of the Private Label "Revolution"', J. Andrew Guy, which includes Sainsbury's as a case study of a private...

SA/MARK/1/24

Report by Baughman Associates (marketing and research consultancy) for a meeting with A.F. Rees and D.B. Noble on 21 May 1993. The report suggests that Sainsbury's should adopt an explicit positioning...

SA/MARK/1/25

Market research report by Lynne Gravelle (research consultant) for Sainsbury's, which investigates "potential customer concerns in the area of 'safe living'". The report gives the findings of twelve...

SA/MARK/1/26

Memorandum from RJ Beagley (Market Research & Information at Sainsbury's) sent to various senior managers with attached summary of a report which examines the future prospects of Sainsbury's and...

SA/MARK/1/27

Brief report (2 pages) on the profile of Sainsbury's customers. It features information on social class, age (and how this had changed since 1962), distance travelled, means of travel, average...

SA/MARK/1/28

Memorandum with attached tables of statistics relating to the customers at Sainsbury's stores in comparison with other food retail chains. The memorandum was sent (from?) B.T. Ramm (to?) Mr J.D....

SA/MARK/1/29

SA/MARK/1/30

Report by Gallup (Social Surveys (Gallup Poll) Ltd) for Paragon Communications Ltd which gives the results of a survey outside Sainsbury's Uxbridge store to assess shoppers' attitudes to new...

SA/MARK/1/31

SA/MARK/1/32