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2 copies of newspaper advertisement featuring the text "Why not shop at Sainsbury's this week-end? So many of your friends do, and are entirely satisfied. Sainsbury's sell the finest quality butter bacon & cheese at London's lowest prices".

Advertisements include handwritten notes of the name of newspaper and the month and day they appeared in each publication; also feature recruitment notices for additional counter staff at the bottom.

Advertisements feature the names of Derby and Leicester (Gallowtree Gate and Cheapside) branches.