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18 copies of newspaper advertisement featuring the copy "Sainsbury's Hand-Raised Pies 1/- per lb are delicious...The freshness of every pie is guaranteed. J. Sainsbury where shopping is a joy - and an economy".

Features a black and white photograph of hand-raised pies and the names of the following branches: Ashford, Coventry, Derby, Guildford, Kettering, Leicester (Gallowtree Gate and Cheapside), Nottingham (Carrington Street and Cheapside), Seaford, Walsall and Woking. Advertisements also include handwritten notes of the name of newspaper and the month and day they appeared in each publication.

Some newspaper advertisements also feature recruitment notices for additional counter staff at the bottom.