Contains final proofs of advertisements for press release and newspaper cuttings.
Themes include:
"Discount '82" and "Discount '83" promotions,
'Sainsbury's Basket' promotions,
special offers on specific products such as sausages, Sainsbury's 'Traditional Bacon', fresh meats, 'bottom-less' meat pies, fresh fish, poultry, breads; jams, spreads, sauces, oils and dressings; coffees, biscuits, canned fruit in fruit juice; fresh fruit, vegetables and herbs; dairy products including cheeses, 'Bio Yogurt' and children's Mr Men yogurts (with no artificial ingredients); chilled products such as pizza and Sainsbury's 'Diner' range,and recipe dishes such as Italian and Indian foods; low-fat foods; 'Quorn' myco-protein; cooking chocolate, beers, wines and spirits, soft drinks, bedtime drinks, baby products, 'J' range of skin care products and cosmetics, 'Nature's Compliments' range of beauty preparations, and household items such as 'Greencare' range of household cleaners;
Easter, August Bank Holiday, Autumn and Christmas promotional offers;
opening of entire new stores, store improvements and opening of a freezer centre and off-licence;
shopping hours,
staff recruitment;
"If it isn't better, cheaper or different, it isn't Sainsbury's" and "Good Food costs less at Sainsbury's." slogans;
"Everyone's favourite ingredient" advertisements featuring Selina Scott, Ian McShane, Wendy Craig and Catherine Zeta-Jones ('as seen on TV'), "Sainsbury's Book of Food",
"Supermarket Wine Merchant of the Year", and
Sainsbury's landscape projects.
"Sainsbury's Discount '82." newspaper advertisement proof
26 Jul 1982Advertisement illustrating twenty items that are at a discounted price. Published in the Daily Mirror, week commencing 26 July 1982.
SA/MARK/ADV/1/1/1/1/2/19/1
"Raise your glasses to low prices from Sainsbury's." newspaper advertisement proof
1983Advertisement proof with slogan 'Good food and drink costs less at Sainsbury's' and fourteen illustrations from the beers, wines and spirits ranges. Published in the Daily Mirror, week commencing 22...
SA/MARK/ADV/1/1/1/1/2/19/2
"Sainsbury's Easter Selection… …and the best of Discount '82." newspaper advertisement proof
5 Apr 1982Discounted items for Easter. Published in the Sun and Daily Mirror.
SA/MARK/ADV/1/1/1/1/2/19/3
"Baby prices from Sainsbury's." newspaper advertisement proof
31 May 1982Half page advert with illustrations for various baby related products and plasters. Published in the Daily Mirror.
SA/MARK/ADV/1/1/1/1/2/19/4
"Spring cleaning costs less at Sainsbury's." newspaper advertisement proof
26 Apr 1982Half page advert with illustrations for various cleaning related products. Published in the Daily Mirror and Daily Mail week commencing 26 April 1982. There are two versions with a slight difference...
SA/MARK/ADV/1/1/1/1/2/19/5
"Good food costs less at Sainsbury's." newspaper advertisement proof
31 Jan 1983Newspaper advertisement with twenty illustrations for various products at discounted prices. Published in the Daily Mail and Daily Express.
SA/MARK/ADV/1/1/1/1/2/19/6
"Good food costs less at Sainsbury's." newspaper advertisement proof
[1983]Newspaper advertisement with fifteen illustrations for various products at discounted prices.
SA/MARK/ADV/1/1/1/1/2/19/7
"Good food costs less at Sainsbury's." newspaper advertisement proof
[c. 1983]Newspaper advertisement with twenty illustrations for various products at discounted prices.
SA/MARK/ADV/1/1/1/1/2/19/8
"Good food costs less at Sainsbury's." newspaper advertisement proof
[1983]Newspaper advertisement with sixteen illustrations for various products at discounted prices. There are two slightly different versions of the advertisement, the layout is slightly adjusted for a...
SA/MARK/ADV/1/1/1/1/2/19/9
"Good food costs less at Sainsbury's." newspaper advertisement proof
3 Oct 1983Newspaper advertisement with sixteen illustrations for various products at discounted prices. Published in the Daily Mail, Daily Mirror, Sun and Daily Telegraph.
SA/MARK/ADV/1/1/1/1/2/19/10
"Good food costs less at Sainsbury's." newspaper advertisement proof
21 Apr 1983First proof of newspaper advertisement with twenty illustrations for various products at discounted prices.
SA/MARK/ADV/1/1/1/1/2/19/11
"All year round, Sainsbury's "Discount '83" guarantees good food at low prices. Try these for starters:" newspaper advertisement proof
[1983]Announcing the "Discount '83" pricing policy.
SA/MARK/ADV/1/1/1/1/2/19/12
"Make it a happy Christmas with Sainsbury's prices." newspaper advertisement proof
[1983]Christmas advert for the Harrogate Road, Greengates, Bradford store with a £2 cut out voucher.
SA/MARK/ADV/1/1/1/1/2/19/13
"Sainsbury's Easter Selection…" newspaper advertisement proof
[c. 1983]Easter advertisement with sixteen products illustrated. There are four versions of the advertisement for different stores - the four versions are identical except for the name of the store and opening...
SA/MARK/ADV/1/1/1/1/2/19/14
"Sainsbury's sausages. The perfect excuse for serving Yorkshire pudding with pork." newspaper advertisement proof
1983Full colour advert for Sainsbury's Premium Pork sausages with a recipe for "Spicy toad in the hole".
SA/MARK/ADV/1/1/1/1/2/19/15
"Sainsbury's in Leatherhead recommend the store next door…" newspaper advertisement proof
5 Oct 1983Advertising a new Sainsbury's Freezer Centre and off-licence at The Swan Centre, Leatherhead.
SA/MARK/ADV/1/1/1/1/2/19/16
"Blackpool's new Sainsbury's is in Bispham" newspaper advertisement proof
[1984]New store opening at Red Bank Road, Bispham.
SA/MARK/ADV/1/1/1/1/2/19/17
"Sainsbury's Winchmore Hill..." newspaper advertisement proof
[1990-1991]Advertising for staff (bakers, confectioners and supermarket assistants) for the new Winchmore Hill superstore.
SA/MARK/ADV/1/1/1/1/2/19/18
"Minor Hiccup...Major improvement." newspaper advertisement proof
[1990]Announcing store closure for improvements at the Middle Brook Street, Winchester store.
SA/MARK/ADV/1/1/1/1/2/19/19
"Good food costs less at Sainsbury's." newspaper advertisement proof
[c. 1990]August Bank Holiday advert for the Queen's Road and Pound Lane, Norwich stores.
SA/MARK/ADV/1/1/1/1/2/19/20
"Today, Sainsbury's superstore opens in Camden." newspaper advertisement proof
[Dec 1988]Advertisement promoting new store opening at Kentish Town Road, Camden [17-21 Camden Road store]. The advert includes an image which is captioned "Sainsbury's, Forest Hill, Christmas 1910" - however...
SA/MARK/ADV/1/1/1/1/2/19/21
"A lot of things are changing in the Bowthorpe Centre. One thing remains the same." newspaper advertisement proof
[1980s]Advertisement for the store at Wendene, Bowthorpe [Norwich].
SA/MARK/ADV/1/1/1/1/2/19/22
"From next Tuesday Nottingham's finest New supermarket isn't in Nottingham" newspaper advertisement.
27 Jan 1984Announcing a new store opening at Main Street, Kimberley.
SA/MARK/ADV/1/1/1/1/2/19/23
"From Sainsbury's, canned fruits that are swimming in juice not drowning in syrup." advertisement proof
1984Full colour advert (newspaper or magazine) for Sainsbury's canned fruits showing eight different types.
SA/MARK/ADV/1/1/1/1/2/19/24
"From Sainsbury's: the peach with a smoother complexion." advertisement proof
Aug 1985Colour advertisement (newspaper or magazine) for Sainsbury's nectarines explaining its history and the source.
SA/MARK/ADV/1/1/1/1/2/19/25
"So apply now and miss the rush." newspaper advertisement proof
[1990]Advertisement for staff to work at the Westside Centre, Bury Park, Luton. Features an artists impression of the store (see SA/BRA/7/L/22/4/8 for the full image).
SA/MARK/ADV/1/1/1/1/2/19/26
"… still the place to find the best jobs" newspaper advertisement proof
[1990-1995]General advertisement for store personnel. Features a historic image of The Broadway, Winchmore Hill branch.
SA/MARK/ADV/1/1/1/1/2/19/27
"If it isn't better, cheaper or different, it isn't Sainsbury's." newspaper advertisement proof
[1980s]Advertising some of Sainsbury's own brand products: Sainsbury's Traditional Lemon Crush; Sainsbury's Chocolate Ribbonette Dairy Ice Cream; Sainsbury's Peach Melba Low Fat Yogurt; and Sainsbury's...
SA/MARK/ADV/1/1/1/1/2/19/28
"If it isn't better, cheaper or different, it isn't Sainsbury's." newspaper advertisement.
[1980s]Advertising some of Sainsbury's own brand products: Sainsbury's Flavour Seal Unsweetened Grapefruit Segments in Natural Juice; Sainsbury's Deluxe Muesli; Sainsbury's English Vegetarian Cheddar;...
SA/MARK/ADV/1/1/1/1/2/19/29
"Who knows better than Sainsbury's how dryness can age the skin?" advertisement proof
[1980s]Advertisement in colour (magazine or newspaper) for the 'J' range of skin care products.
SA/MARK/ADV/1/1/1/1/2/19/30
"For the wine growers of Buzet, 1945 saw the end of one war and the start of another." magazine advertisement proof
Nov 1985Full colour advertisement for Sainsbury's Buzet wine giving its history. To be published in Woman, Woman's Realm, Good Housekeeping, Woman and Home, Woman's World, Sainsbury's Circle, (G. H. ?)...
SA/MARK/ADV/1/1/1/1/2/19/31
"Take a closer look at Sainsbury's prices." newspaper advertisement proof
[1980s]Advertisement showing some of the savings on Sainsbury's dairy products and eggs.
SA/MARK/ADV/1/1/1/1/2/19/32
"Take a closer look at Sainsbury's prices." newspaper advertisement proof
[1980s]Advertisement showing some of the savings on Sainsbury's delicatessen, bacon and sausages.
SA/MARK/ADV/1/1/1/1/2/19/33
"Take a closer look at Sainsbury's prices." newspaper advertisement proof
[1980s]Advertisement showing some of the savings on Sainsbury's fruit and vegetables.
SA/MARK/ADV/1/1/1/1/2/19/34
"Reap the benefits at Sainsbury's this Autumn." advertisement proof
[1980s]Line drawing of a country scene with bottles of wine, sausages, chicken and cheese at reduced prices.
SA/MARK/ADV/1/1/1/1/2/19/35
'Soft drinks are a soft touch at Sainsbury's' advert, c. 1980s
c. 1980sAdvert with slogan 'Good drinks cost less at Sainsbury's'. Includes prices for 'Sainsbury's Mixer Drinks', 'Perrier', 'Sainsbury's Natural Scottish Spring Water', 'Sainsbury's High Juice Squash',...
SA/MARK/ADV/1/1/1/1/2/19/36
"Fresh proof that good food costs less at Sainsbury's". newspaper advertisement proof
Feb 1987Advertisement for various products with some at advantageous prices.
SA/MARK/ADV/1/1/1/1/2/19/37
"Buy our bread. Toast our prices." newspaper advertisement proof
[1980s]Advertisement for Sainsbury's bakery and some associated products. Published in the Sun, Daily Mail, Daily Telegraph, Times, Star, Daily Express and Today.
SA/MARK/ADV/1/1/1/1/2/19/38
"Good food costs less at Sainsbury's." newspaper advertisement proof
[1980s]Store advertisement for Colchester Avenue, Cardiff with fifteen illustrations of various products.
SA/MARK/ADV/1/1/1/1/2/19/39
"No artificial colouring. No artificial flavouring. No artificial anything." advertisement proof
Mar 1986Full colour advertisement for Sainsbury's Mr Men yogurts.
SA/MARK/ADV/1/1/1/1/2/19/40
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